Matt CertoDo I Have Your Attention?In college, one of the first things I learned in marketing was the term AIDA. It was described from my professor, an accomplished marketing…Jan 4, 2018Jan 4, 2018
Matt CertoE-mail Newsletters Don’t Have to SuckHow Audience Analysis and Content Can Help Marketers WinNov 4, 2013Nov 4, 2013