Melanie ParkerHow to Build Customer Loyalty in B2BThe business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability…Jul 13, 2022Jul 13, 2022
Melanie ParkerCustomers are looking for more from rewards programmes than ever before.It isn’t enough anymore to just feature a shop where loyalty programme members can choose from a selection of vouchers or experiences or…Jul 13, 2022Jul 13, 2022