Melinda HinsonStarting a Business: Successful Leaders Share Their Secret SauceThere’s no single ingredient that guarantees success for a new business — regardless of industry or business model. In fact, the SBA…Sep 22, 2020Sep 22, 2020
Melinda HinsonHigh Tech for Small Biz: What Price Should You Pay to Attract Customers?Leaders often grapple with the right balance of technology to market their small businesses. How much is too much? How much is not enough…May 10, 2019May 10, 2019
Melinda HinsoninDesign and Tech.CoThe Payoff of Customer Segmentation in HealthcareMar 15, 2019Mar 15, 2019
Melinda HinsonWhy Customer Segmentation Tastes Great and Pays OffAs a devout fan of micro brewed beers, I can’t imagine a world filled with only Budweiser and Coors Light. Likewise, I might not be a…Feb 25, 2019Feb 25, 2019
Melinda HinsonThe Twelve Myths of MarketingSelling the value of marketing strategy often feels getting twelve drummers drumming, eleven pipers piping and ten lords a-leaping — all…Dec 17, 2018Dec 17, 2018
Melinda HinsonDesperately Seeking (Better and Cheaper) Health InsuranceWhat the Self-Employed Need to KnowNov 15, 2018Nov 15, 2018
Melinda HinsonEnjoy the Real Thing (to Solve Business Issues)Twenty years ago, I managed a staff that frequently marched into my office, disgruntled, to gripe about fellow colleagues who failed to…Nov 14, 2018Nov 14, 2018
Melinda HinsonPrescribing Patient Engagement (To Save Money and Lives): Part IIPart Two: The HowOct 31, 20181Oct 31, 20181
Melinda HinsonPrescribing Patient Engagement (to Save Money and Lives): Part OneHealth organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle…Oct 19, 2018Oct 19, 2018
Melinda HinsonHard Pill to Swallow: How Consumers are Taking the Hit on Healthcare CostsI just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I…Oct 11, 2018Oct 11, 2018
