PinnedMicah HornerWTF does Product Marketing do, anyways?If you’ve ever found yourself scratching your head, wondering what the hell “product marketing” actually means, you’re not alone.Apr 17, 2023Apr 17, 2023
PinnedMicah HornerWhy Stories Sell: The Ultimate Guide to Effective Business StorytellingWhat if I told you that millions of people all over the world are willing to give you their hard-earned money to sit and watch you…Sep 2, 2023Sep 2, 2023
PinnedMicah HornerB2B Marketing Sucks. Punk Rock Is Here to Help.Scroll the the bottom for a summary.Apr 16, 2023Apr 16, 2023
Micah HornerinData EmpowermentTimeXtender Announces Microsoft Fabric Integration, Plus Advanced Data Connectivity & Sharing…We are excited to announce our first phase of support for Microsoft Fabric, which focuses on integrating OneLake as a storage option within…Apr 2Apr 2
Micah HornerinData EmpowermentData Divide Part 5: The Public Sector Impact of the Data DivideGovernments are major consumers of data, relying on vast amounts of information to make informed decisions, craft policies, and manage…Apr 1Apr 1
Micah HornerDecision-Makers vs End-Users: What’s the Best Starting Point for Tech Marketing?The Impact of Starting Top-Down vs. Building Bottom-UpMar 1Mar 1
Micah HornerAligning Business and Tech Audiences: The VST Framework for Complex Technology SalesHow to Create a Unified Sales Approach that Appeals to Every StakeholderFeb 28Feb 28
Micah HornerinData EmpowermentData Divide Part 4: The Societal Impact of the Data DivideData has become more than just a valuable resource; it’s a cornerstone of modern society. However, the stark reality is that not all…Jan 5Jan 5
Micah HornerinData EmpowermentData Divide Part 3: The Business Impact of the Data DivideAs we’ve explored in earlier articles, the Data Divide represents a disparity in data accessibility, quality, and utilization among various…Jan 4Jan 4
Micah HornerinData EmpowermentData Divide Part 2: How AI Will Accelerate the Data DivideAI is not merely a buzzword or a passing trend; it has become an integral part of industries such as healthcare, finance, manufacturing…Jan 4Jan 4