Michael W. RobertsThe Nuances of Adding Gamification for PhysiciansWhile gamification is a positive trend in reinforcing patient behaviors, companies need to consider how it will work for physicians.Sep 11, 2023Sep 11, 2023
Michael W. RobertsHow Many Midjourney Prompts Does it Take to Get the Perfect Stock Photo?In which the author spends way too much time in Midjourney to get to a useful imageJun 8, 20232Jun 8, 20232
Michael W. RobertsMarketing Innovations without Killing Your CampaignsOne of the regular refrains we often repeat as a team is “don’t kill the engine.” Meaning, we can explore ideas as a business, but we can’t…May 17, 2023May 17, 2023
Michael W. RobertsReenvisioning Your Role as a MarketerHow did you get into marketing? What were your expectations?May 3, 20231May 3, 20231
Michael W. RobertsBe More Human in Your Marketing with the Right TechWhen we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier…Mar 10, 2023Mar 10, 2023
Michael W. RobertsMedtech Companies Need to Create Meaningful Customer CommunitiesHow can medtech companies create value beyond the core features and benefits of their devices?Jan 25, 2023Jan 25, 2023
Michael W. RobertsYour Marketing Spreadsheet Is Holding You BackI love spreadsheets, too. They work. They really do… until they don’t.Jan 11, 2023Jan 11, 2023
Michael W. RobertsMarketers, Are We Carving Out Enough Time to Think?Suggestions on creating more time for planning and reflection throughout the year. Hint: it takes some culture changes!Dec 28, 2022Dec 28, 2022
Michael W. RobertsUnderstand Whether Your Site Delights or Frustrates with Tree TestingTree testing is a way of testing your information architecture, or the way you’ve structured the navigation and flow of content on your…Mar 31, 2022Mar 31, 2022
Michael W. RobertsCreating a Cohesive Marketing StrategyIdeally, our marketing efforts should form a cohesive marketing strategy in which each task aligns to the overall marketing goals for the…Oct 27, 2019Oct 27, 2019
