Marketing and Comms Lead at Bonsai.io. Formerly at Heroku, Nexmo, and Twitter. Silly aunt to many. Occasional international spy.
“We need (random marketing or UX project) done. Why don’t we copy how (tech company z) did it?”
TLDR: If you are a web designer who has never listened to sales calls, you likely don’t realize the pain you inflict if you insist that “no one reads the copy.”
Coda Hale gave a speech at GitHub’s CodeConf that really stuck with me. There was one line that stood out, in particular: