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Black Friday is coming up soon, and a lot of eCommerce companies are doing everything they can to prepare. Elasticsearch has some handy under-the-hood features that can improve how much money your search engine can generate for your site. Whether you’re using Elasticsearch for an eCommerce site or not, it never hurts to know different ways to better tune your search results.

Say a customer comes to your website searching for “gloves.” Your search engine diligently goes off and retrieves every document with the word “gloves” in it. …


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“We need (random marketing or UX project) done. Why don’t we copy how (tech company z) did it?”

It’s a common way to come up with a solution to a problem you’ve never solved before. Just copy how another admirable company solved the problem. There’s no need for data analysis or user research. While this is expedient, it’s not a sound longterm decision.

Copying a piece of someone else’s solution is like running your car on parts from other people’s cars. If your needs are very similar to the company you are copying, then you’ll likely be fine. If they’re not, you’ll solve one set of problems while creating others. …


TLDR: If you are a web designer who has never listened to sales calls, you likely don’t realize the pain you inflict if you insist that “no one reads the copy.”

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If you are a designer, you’ve probably heard other designers say that people don’t read copy. You may have even read stats that people don’t read copy.

It’s true. Most people don’t read what’s on your website. They may scan, or, they’ll bounce off the page without reading anything. All true stuff. But, remember this:

Your customers are not “most people.”

Think about being in your customers’ shoes. Say you want to buy a B2B tool to make your life easier, but it’s not cheap. First, you have to figure out if the tool is even the right one for the task at hand. Then, you have to convince your coworkers, your boss, and possibly procurement or legal. You might even have to convince your boss’s boss, a security team, or a CIO. …

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