Black Friday is coming up soon, and a lot of eCommerce companies are doing everything they can to prepare. Elasticsearch has some handy under-the-hood features that can improve how much money your search engine can generate for your site. …


“We need (random marketing or UX project) done. Why don’t we copy how (tech company z) did it?”

It’s a common way to come up with a solution to a problem you’ve never solved before. Just copy how another admirable company solved the problem. There’s no need for data analysis…


TLDR: If you are a web designer who has never listened to sales calls, you likely don’t realize the pain you inflict if you insist that “no one reads the copy.”

If you are a designer, you’ve probably heard other designers say that people don’t read copy. …


*Some of my favorite people are in sales. This is just a joke.

Coda Hale gave a speech at GitHub’s CodeConf that really stuck with me. There was one line that stood out, in particular:

“Do you think your solution is working, or do you know it’s working?”

While Coda’s speech was about using data to understand your application’s performance, I saw many…


Every once in a while, a technology comes out that radically changes what developers can build for my fellow marketers. We hear about it at a periphery. Until we see the cool case studies though, it doesn’t mean anything to us. …


Please join me in honoring the memory of Julie Gomoll, a true digital pioneer.

Julie founded Go Media in 1987. It became one of the first major digital agencies in Texas. The web just seemed to run in her veins. Even when companies asked Julie to create mailers, she’d build…


Let’s hope he earns that pink sweater

Ashton Kutcher received an earful when he suggested a series of questions about women in technology. To be fair, his questions did demonstrate a very surface level understanding of the problems women face. It seems like he just doesn’t talk to many.

Kutcher’s response to the outrage was humble and…


It’s everything I’d not hoped for…and more!

I have the unfortunate privilege (ailment?) of having Ted Cruz as my Senator. Yes. Ted Cruz, the least popular member of the entire U.S. Senate.

Ted Cruz likely knows he is wildly unpopular, but doesn’t care because Texas Democrats struggle to get enough…


Are you woke yet?

Uber. Justin Caldbeck. Chris Sacca. Dave McClure.

The list of people and organizations in tech and venture capital that have shown hostility to women continues. Many of my male friends are shocked. They had no idea their friends and heroes could be so callous.

Guess how many of my female…


from the Startup Institute blog

So many startup teachers say, “Don’t be afraid of failure.” There are inspirational blogs with quotes by important people. We’re constantly reminded of the “Two (graduates from Institution XYZ) Who Are Disrupting the (blank) Industry.”

By reading it all, you’d think you’d be a failure just for fearing failure at…

Michelle Greer

Marketing and Comms Lead at Bonsai.io. Formerly at Heroku, Nexmo, and Twitter. Silly aunt to many. Occasional international spy.

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