Michelle Hsin-yu ShihinClear as MudSocial media as an effective tool to promote social causesThis week, in the social media management class, we talked about how companies and organizations can use social media to promote social…May 4, 2016May 4, 2016
Michelle Hsin-yu ShihinClear as MudThe Social Media Profile…I can’t remember starting when…that every time I met a new person, I will search the person on social media platforms afterwards…Apr 25, 2016Apr 25, 2016
Michelle Hsin-yu ShihinClear as MudAnalyze social media crisis of China Airline’s new uniform releaseChina Airline, the second largest Taiwanese airline has released their new flight attendant uniform in 2014 via the traditional media and…Apr 12, 2016Apr 12, 2016
Michelle Hsin-yu ShihClassic April Fool’s Day Social Media TrialWhat is the most classic April Fool’s Day social media trial in your mind?! For me, it’s no doubt the 2013 Google April Fool’s Campaign (or…Apr 6, 2016Apr 6, 2016
Michelle Hsin-yu ShihinClear as MudWeChat is transforming healthcare in ChinaLearn how WeChat helps to accelerate hospital operations by reducing the average waiting time from 4 hours to 1–1.5 hours in China using…Mar 29, 2016Mar 29, 2016
Michelle Hsin-yu ShihinClear as MudSocial Media X MIT SloanDepict your life at MIT Sloan using a social media content?!Mar 7, 2016Mar 7, 2016
Michelle Hsin-yu ShihinClear as MudIKEA went wrong this time — Social Media Brand FailIKEA showcased its new bedroom and bathroom solutions via a hypnotist performance. It was unexpected, potentially brought interests and…Mar 1, 2016Mar 1, 2016
Michelle Hsin-yu ShihinClear as MudKiehl’s starts to engage InstagramHow can it leverage Instagram to achieve its business goal, instead of falling into platform FOMO?Feb 23, 2016Feb 23, 2016
