Turns beer into code
Once an investor says, ‘Yes,’ ask for their investment thesis — the argument they use to justify their investment. You can use this thesis with other investors to help them do their job.
… expect your business to be perfect. But they do expect you to be aware of its imperfections, so be proactive and say, ‘You might be worried about X. We were too and here is our plan . . .’
20. Sell the problem, not the solution.