Miranda EiflerCreating (and Maintaining) A Targeted, Reliable Media ListAvoid sending announcements to the wrong reportersAug 6, 2018Aug 6, 2018
Miranda EiflerWhy You Should Have an Online NewsroomMake it easier for your audiences to find your newsJul 23, 2018Jul 23, 2018
Miranda EiflerYour Next PR Campaign Should Look Like ThisTop 10 Touchpoints for an Integrated PR CampaignJul 9, 2018Jul 9, 2018
Miranda EiflerUse This Size Image for Social MediaAdding multimedia to your press releases is key to increasing your chances of coverage. But only if it's the right size.Jun 5, 2018Jun 5, 2018
Miranda EiflerNew Surveys Reveal What Journalists Really Want in a Press Release - and Why5 critical news release tips that help journalists and increase your chances of coverage.May 15, 2018May 15, 2018
Miranda EiflerKeep out of a Reporter’s Junk Folder: Tips for Better Media Targeting & Press Release DistributionThe last thing you want to do is spam (and, in the process, upset) your target reporters.Apr 24, 2018Apr 24, 2018
Miranda EiflerFrom Benign to Breaking News: When to Write A Press ReleaseYou should be issuing one press release per month — at a minimum.Apr 17, 2018Apr 17, 2018
Miranda EiflerHow to Generate News at a Conference3 simple ways to make sure your company stands out on the trade show floor.Apr 10, 2018Apr 10, 2018
Miranda EiflerTop 5 Things to Avoid In A Press Release, According to JournalistsMore than 150+ journalists told us what prevents them from picking up a press release.Apr 3, 2018Apr 3, 2018
Miranda Eifler5 Press Release Must-HavesMake sure your next press release includes these five things.Jan 27, 2018Jan 27, 2018