Published in Marketing in times of societal change

·19 hours ago

The best selling EVs are bicycles: What it means for Germany’s auto industry

Vehicles that don’t release steam are picking up steam. As an observer of a certain niche you can tell something is going mainstream when you read about it in regular editorials. I did so at the beginning of this year. In its January 2 & 9 issue, Patricia Marx of…

Transportation

2 min read

The best selling EVs are bicycles: What it means for Germany’s auto industry

Transportation

2 min read

Published in Thoughts on Apple Car

·Jan 8

Sketching Apple Car, Part 2: Having fun with basic geometric shapes

Thoughts on Apple Car, Part 165 — Ever since publishing my first sketches over six years ago, a lot has happened. We have identified some working scenarios for Apple Car and understood more of what it would take. But also, only little has happened. Apart from rumours there has been little public progress and we still don’t…

Apple Car

3 min read

Apple Car

3 min read

Published in Thoughts on Apple Car

·Dec 31, 2022

BMW’s Designworks creates wonder EV for ClubCar

Thoughts on Apple Car, Part 164 — Who would have thought that the most exciting electric vehicle launch comes from ClubCar, the company behind most golf carts out there? …

Self Driving Cars

3 min read

BMW’s Designworks creates wonder EV for ClubCar

Self Driving Cars

3 min read

Published in Marketing in times of societal change

·Dec 14, 2022

What can you believe in green marketing?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media, from new methods in eco-conscious production to whether print media is greener than digital media. …

Sustainability

3 min read

What can you believe in green marketing?

Sustainability

3 min read

Sep 11, 2022

L.E.S.S.

Lifestyle for an Ecologically Sustainable Society — Enough is enough. We need to achieve sufficiency and stop material growth. Interestingly, world religions are very much about restraint and renounce. Time to create a new belief, in less. …

Climate Change

1 min read

Climate Change

1 min read

L.E.S.S.

Lifestyle for an Ecologically Sustainable Society

Enough is enough. We need to achieve sufficiency and stop material growth.

Interestingly, world religions are very much about restraint and renounce. Time to create a new belief, in less.

…

Published in Thoughts on Apple Car

·Sep 11, 2022

»A million hours of real-world driving«

Thoughts on Apple car, Part 163 — Apple this week unveiled crash detection for iPhone and Apple Watch. What has that got to do with Apple Car? Apple says the feature relies on „advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data“ for increased accuracy. Is that what they…

Self Driving Cars

3 min read

Self Driving Cars

3 min read

Published in Thoughts on Apple Car

·Sep 8, 2022

Apple Go+

Thoughts on Apple Car, Part 162 — In today’s update of Stratechery, Ben argues that Apple has completed the transition into a services company. This means it’s time to discuss in detail how a Services offering designed for the hardware and software of a Apple Car would look like. First things first, I think it is going…

Self Driving Cars

3 min read

Self Driving Cars

3 min read

Published in Marketing in times of societal change

·Sep 7, 2022

Make a change where YOU are, because change is needed everywhere.

I sometimes hear people saying “to make the biggest possible impact on climate action, I need to switch jobs, move to another city, or get proper education first.” While that may be true for some, it is also true that we don’t have time to wait for that. I am…

Climate Change

2 min read

Make a change where YOU are, because change is needed everywhere.

Climate Change

2 min read

Published in Thoughts on Apple Car

·Sep 6, 2022

Is ‘Heavy Micro’ the new Car?

Thoughts on Apple Car, Part 161 — When you’re not the driver but a passenger, the experience changes. Suddenly you want an non-disturbing environment, that is calm and lets you focus on what you want to do apart from driving. The change is only magical, however, if your vehicle offers self-driving and self-balancing. …

Self Driving Cars

2 min read

Self Driving Cars

2 min read

Published in Thoughts on Apple Car

·Sep 4, 2022

An Island in the stream, this is what this is.

Thoughts on Apple Car, Part 160 — This autonomous concept by Hong Kong based Ponti Studio, called Island, combines many of the design decisions I have made when pondering with Apple Car: Wood is a key material. Curved glass is wrapped all around the vehicle. Natural light combines with ceiling lighting. Black and white are the dominant…

Apple Car

2 min read