Michael Schmidt – Medium

Michael Schmidt

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Marketing in times of societal change

Is AI really more efficient & better–or are we repeating mistakes from the social media age?

Too few of us talk about the fact that we are using too much energy with AI, and that we’re putting women & girls at risk — again.

Jun 6

Is AI really more efficient & better–or are we repeating mistakes from the social media age?

Jun 6

Whistle: The Future of Spontaneous Urban Mobility?

Whistle is more than a concept; it’s a vision for a future where urban mobility is as spontaneous and flexible as our lives.

Jun 25, 2024

Whistle: The Future of Spontaneous Urban Mobility?

Jun 25, 2024

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Thoughts on Apple Car

It’s over: Stopping mid-journey designing Apple Car

Thoughts on Apple Car, Part 163

Feb 28, 2024

It’s over: Stopping mid-journey designing Apple Car

Feb 28, 2024

Published in

Marketing in times of societal change

Mottonai, wabi-sabi, urassen: Degrowth language has been around for ages.

Feb 24, 2024

Mottonai, wabi-sabi, urassen: Degrowth language has been around for ages.

Feb 24, 2024

Published in

Thoughts on Apple Car

The UI of Future Mobility

What bikes & scooters have to do with smart glasses — and why phones may become obsolete because they are too tied to your hands.

Dec 29, 2023

The UI of Future Mobility

Dec 29, 2023

Published in

Marketing in times of societal change

Transcript of green marketing podcast episode with Florian Schleicher

What made you personally realise that you want to become active and dedicate your work to the future of our planet?

Oct 10, 2023

Oct 10, 2023

Published in

Thoughts on Apple Car

What is a short distance?

Aug 6, 2023

What is a short distance?

Aug 6, 2023

Published in

Thoughts on Apple Car

Beauty comes from within? Lexus LM looks like an airplane inside.

Thoughts on Apple Car, Part 166

Jul 2, 2023

Beauty comes from within? Lexus LM looks like an airplane inside.

Jul 2, 2023

Published in

Marketing in times of societal change

More pressure on the marketing supply chain: Are agencies bound to be the next green washers?

In the last 6 months, I noticed that big agency pitches come with new criteria for the selection process: a focus on CSR.

May 8, 2023

More pressure on the marketing supply chain: Are agencies bound to be the next green washers?

May 8, 2023

Published in

Marketing in times of societal change

The best selling EVs are bicycles: What it means for Germany’s auto industry

Vehicles that don’t release steam are picking up steam. As an observer of a certain niche you can tell something is going mainstream when…

Feb 2, 2023

The best selling EVs are bicycles: What it means for Germany’s auto industry

Feb 2, 2023

Michael Schmidt

Michael Schmidt

Mobility Lead & Creative Director at Virtual Identity w/ 15 years XP on mobility brands in digital, blogging about #strategy, the #ClimateCrisis, and #AppleCar.

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