Thoughts on Apple Car, Part 147
We have talked a lot about the place of Apple Car in the company’s ecosystem and about its design both inside and out. Ever new clues we have taken from consumer products you can buy to Apple’s „largest product“ – its retail stores.
And the newly opened Apple Central World in Thailand is adding to the design language we can expect for a car. Some of the materials we know have seen quite significant new applications in this architecture.
What we can take from it is maybe parts of the answer to a overarching interior question: What will the ceiling look like? …
Thoughts on Apple Car, Part 146
If you take all past and current Apple products, you find that the industrial design follows three simple rules for shaping all of them.
The principle best comes to light looking at all iPod models, which over the years have gone through all stages of the three basic shapes in iPod’s design evolution.
The three main shapes to be found in the image are:
- Extrusion with rounded corners and a sharp edge (see iPod on the left for vertical extrusion, others for horizontal extrusion).
- Rounded corners and edge with a sharp front (see iPod on the bottom, today’s iPod touch is missing but is the perfect example). …
In Queer Eye’s season five, episode five, the Fab Five work with Abby and give her a makeover for her climate activism life.
Why not make every episode about this?
THE ULTIMATE MAKEOVER
Humankind still gets a lot of their education from TV. As much as social media is impacting this, the broad mainstream of society is still heavily impacted by what they watch on their TVs. Netflix, Prime Video, Apple TV+, Disney+ are still very much about bringing entertainment to the living room or bedroom in the home. …
Thoughts on Apple Car, Part 145
*although I would change a few things, but I regress.
ATNMBL was design by Mike & Maaike, a San Francisco based progressive industrial design studio led by Maaike Evers and Mike Simonian. A decade ago, the two former Googlers went out to get people thinking differently about cars:
ATNMBL is a driverless concept vehicle we designed in 2009 to provoke discussions around new goals for the auto industry. The vehicle is envisioned for the year 2040 and represents an alternative approach to vehicle design and interaction.
We’re now a third of the way from 2009 to 2040, so let’s assess how much closer we came to their initial…
Thoughts on Apple Car, Part 144
I’ve been long been a proponent of the idea that Design will be the one factor that will change things in the car space. That’s why I was particularly interested in the ambition of James Dyson to design and manufacture an electric car.
But everyone was disappointed, himself included.
As outstanding as the Dyson product family is, this car is not. In an exterior that looks like one of Dyson’s UK-born competing brands, none of the company’s typical design language can be found. It faces the same bland design issue all SUVs face:
Six months ago, Dyson shared on his website the reasons for abandoning the car project, but it was only now that we get to see photos of what his teams were working on. …
Dieser Tage sprechen alle davon, dass wir hoffentlich bald wieder in die gewohnte Normalität zurückkehren können. Merkel, Kurz, Macron – alle wollen nach der Krise möglichst wieder den Zustand vor der Krise herstellen.
Dass das ohnehin dauern wird, und gefährlich genug ist, sei hier schon mal vorneweg gestellt.
Ich frage mich aber, zu welcher Normalität wollen wir zurückkehren?
These days we hear a lot of talk about hoping to get back to normality soon. Trump, Macron, Merkel – everyone wants to recreate the pre-crisis world as soon as possible after the crisis.
Obviously, this will take time and have its dangers, but let’s not focus on that for a moment.
I’m asking: What is the normal we so eagerly want to go back to?
Thoughts on Apple Car, Part 143
In his welcome notes of September 2019’s event, Tim Cook reiterated Apple’s purpose:
We’ve always believed that by giving people wonderful tools, you enable them to do wonderful things.
At Apple, we put the customer at the center of everything that we do.
With products and technologies that are designed in the service of humanity.
Innovations that enrich people’s lives to help them learn, create, work, play, share, and stay healthy.
Through the deep integration of hardware, software, and services, these products empower people to do incredible things every day.
This has been one of the more tangible mission statements since introducing the Cook Doctrine a few years ago. The focus on the six given purposes of Apple products is…
Thoughts on Apple Car, Part 142
Apple keeps pushing the iPad Pro to prepare for an eventual Apple Car launch. Parts of what would make an autonomous car great have been coming up in iPad Pro features over the last couple of years.
First was the FaceID feature enhancement that enables iPad to read a face from all orientations. This makes a perfect case for FaceID being the “key” to your car in the future, unlocking it when approaching just by looking at it.
Another big move came yesterday, when Apple announced a new camera system in the updated iPad Pro, which hosts a LiDAR sensor.
LiDAR was one of the key technologies Apple has been reportedly working on, so far as even engineers who left in the meantime continued working on…
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