Michael Schmidt
Michael Schmidt

Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Medium member since August 2019
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Editor of Thoughts on Apple Car, Digital Brand Architecture, and UBX - Useful Brand Experiences
451 Following
8.6K Followers
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Featured

Michael Schmidt
Dec 1, 2019 · 7 min read

Reflecting on my emotions walking with the global climate strike

Friday for Future feelings of a 35…

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Michael Schmidt
Jun 21 · 4 min read

Open source idea: A reality TV „makeover“ format for the climate crisis decade

Michael Schmidt
Jun 13 · 6 min read

ATNMBL is purely consequent car design*

Thoughts on Apple Car, Part 145

Michael Schmidt
May 23 · 3 min read

Dyson blew it by not blowing conventions

Thoughts on Apple Car, Part 144

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Michael Schmidt
Apr 8 · 3 min read

Welche Normalität?

Dieser Tage sprechen alle davon, dass wir hoffentlich bald wieder in die gewohnte Normalität zurückkehren können. Merkel, Kurz, Macron – alle wollen nach der Krise möglichst wieder den Zustand vor der Krise herstellen.

Michael Schmidt
Apr 8 · 3 min read

What’s normal?

These days we hear a lot of talk about hoping to get back to normality soon. Trump, Macron, Merkel – everyone wants to recreate the pre-crisis world as soon as possible after the crisis.

Obviously, this will take time and have its dangers, but let’s not focus on that for a…

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