Homepage
Write a story
Sign in / Sign up
Homepage
Michael Schmidt

Michael Schmidt

Medium member since Mar 2017

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Editor of Thoughts on Apple Car, Digital Brand Architecture, and UBX - Useful Brand Experiences
Top writer in Transportation, Self Driving Cars
314 Following8.4K Followers
  • Profile
  • Latest
  • Claps
  • Highlights
  • Responses
Featured
Go to the profile of Michael Schmidt
Michael Schmidt in Thoughts on Apple Car
Mar 20, 2016

10 carefully chosen beliefs on Apple Car

With 80+ loosely collected thoughts, I selected the most…

Read more…
1 response
Latest
Go to the profile of Michael Schmidt
Michael Schmidt in Digital Brand Architecture
Sep 19

Why brand architecture is digital at its core and what it means for your career

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt in Thoughts on Apple Car
Sep 17

IAA shows carmakers still afraid to go any further than Renault’s Symbioz

Thoughts on Apple Car, Part…

Read more…
Go to the profile of Michael Schmidt
Michael Schmidt in Thoughts on Apple Car
Sep 11

Face ID is made for Apple Car (updated)

Thoughts on Apple Car, Part 87

Read more…