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Thoughts on Apple Car, Part 147

We have talked a lot about the place of Apple Car in the company’s ecosystem and about its design both inside and out. Ever new clues we have taken from consumer products you can buy to Apple’s „largest product“ – its retail stores.

And the newly opened Apple Central World in Thailand is adding to the design language we can expect for a car. Some of the materials we know have seen quite significant new applications in this architecture.

What we can take from it is maybe parts of the answer to a overarching interior question: What will the ceiling look like? …

Thoughts on Apple Car, Part 146

If you take all past and current Apple products, you find that the industrial design follows three simple rules for shaping all of them.

The principle best comes to light looking at all iPod models, which over the years have gone through all stages of the three basic shapes in iPod’s design evolution.

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The three main shapes to be found in the image are:

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Source: Netflix

In Queer Eye’s season five, episode five, the Fab Five work with Abby and give her a makeover for her climate activism life.

Why not make every episode about this?


Humankind still gets a lot of their education from TV. As much as social media is impacting this, the broad mainstream of society is still heavily impacted by what they watch on their TVs. …


Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

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