When Apple introduced AirTags, they also updated the FindMy app. It uses the latest Bluetooth version to give detailed short-range instructions on how to locate an item. Starting at about 80 ft or 25 m, this range is different to other sensors measuring distance. If you look at Tesla’s parking…

Thoughts on Apple Car, Part 166 — Let’s get the elephant in the room out of the way: the exterior of the 2023 Lexus LM is downright ugly. It reminds me of Alex’ choice of ugliest-ever car design (which was the SsangYong Rodius). The LM plays at this level:

When I started working in the marketing industry 17 years ago, I worked on the design of a lot of annual reports of big corporations. They put real money in these projects, some even ordered quarterly digital reports, and some started then so-called “special interest” status updates. …

Vehicles that don’t release steam are picking up steam. As an observer of a certain niche you can tell something is going mainstream when you read about it in regular editorials. I did so at the beginning of this year. In its January 2 & 9 issue, Patricia Marx of…

Thoughts on Apple Car, Part 165 — Ever since publishing my first sketches over six years ago, a lot has happened. We have identified some working scenarios for Apple Car and understood more of what it would take. But also, only little has happened. Apart from rumours there has been little public progress and we still don’t…

Thoughts on Apple Car, Part 164 — Who would have thought that the most exciting electric vehicle launch comes from ClubCar, the company behind most golf carts out there? …

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media, from new methods in eco-conscious production to whether print media is greener than digital media. …

Lifestyle for an Ecologically Sustainable Society — Enough is enough. We need to achieve sufficiency and stop material growth. Interestingly, world religions are very much about restraint and renounce. Time to create a new belief, in less. …

Thoughts on Apple car, Part 163 — Apple this week unveiled crash detection for iPhone and Apple Watch. What has that got to do with Apple Car? Apple says the feature relies on „advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data“ for increased accuracy. Is that what they…