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Michael Schmidt

Medium member since Mar 2017

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

Michael Schmidt
Editor of Thoughts on Apple Car, Digital Brand Architecture, and UBX - Useful Brand Experiences
Top writer in Transportation, Self Driving Cars
313 Following8.4K Followers
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Michael Schmidt in Thoughts on Apple Car
Mar 20, 2016

10 carefully chosen beliefs on Apple Car

With 80+ loosely collected thoughts, I selected the most…

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Michael Schmidt in Thoughts on Apple Car
Oct 12

Will Apple Car be a Caravan?

Thoughts on Apple Car, Part 89

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Michael Schmidt in UBX - Useful Brand Experiences
Sep 30

Can anonymous advertising be useful to unique users?

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Michael Schmidt in Digital Brand Architecture
Sep 19

Why brand architecture is digital at its core and what it means for your career

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