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Thoughts on Apple Car, Part 147

We have talked a lot about the place of Apple Car in the company’s ecosystem and about its design both inside and out. Ever new clues we have taken from consumer products you can buy to Apple’s „largest product“ – its retail stores.

And the newly opened Apple Central World in Thailand is adding to the design language we can expect for a car. Some of the materials we know have seen quite significant new applications in this architecture.

What we can take from it is maybe parts of the answer to a overarching interior question: What will the ceiling look like? …


Michael Schmidt

Director Consulting at Virtual Identity. I spent a decade on automotive brands in digital, and blog about brand strategy, #ubx and #AppleCar / #ProjectTitan.

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