When this year’s World Wide Developers Conference kicked off, it wasn’t what I hoped for. But there were more signs that cars are top of mind at Apple than I expected. So let’s have a little fun and dig into the clues that we did get.
This blog is mostly about Apple Car’s design, and although we touch on other things like business and technology, I keep coming back to the basic principles of industrial design for mobility.
One of those cornerstones is the question of aerodynamics and what role they really play.
When I started…
Hundreds of demonstrators on bikes gathered in Aspern, in the Northern outer district of Vienna, to protest against a planned additional city highway. The project would cost at least €500 million in taxpayer money for initial construction, about €150 million per kilometer, and millions in maintenance over the decades. It…
One aspect of driving in Apple Car we did not cover so far, is night driving. The experience of driving in a car by night is special, and has inspired humanity and especially pop culture for decades. It’s more dangerous, it’s mysterious and somewhat an even more direct experience of…
In The Circular Couch Theory, I explained the rationale between installing the complex hardware tech required for an autonomous car and hiding it with a superimpose design.
Based on this foundational concept, Stefan built and rendered the beautiful images below, showing Apple Car as we envision it.
This is still…
This year’s strike was different than any before. During a lockdown, the challenge was to have as many people in a safe and legal environment. …
About a year ago, I drew the sketch above into my notebook. It was the result of my fascination about Micromobility and its connection to autonomous cars. Both are already here and will be living in co-existence, but in this sketch I took the connection of the two literally.
Bikes are a fun business: There is no market leader, there are gazillions of makes and designs, and since the bike was invented back in the 19th century, it is in use in every corner of the globe by all ages and demographics. …
A half an hour ride from where Tim Cook graduated, in Auburn, Alabama, Kia operates its Georgia based manufacturing plant which is rumoured to be partnering with Apple in creating Apple Car.
A volume auto brand of Hyundai, Kia is said to be among the most reliable car brands out…
One aspect of the coming mobility revolution that we haven't covered so far is the change in consumption versus non-consumption. Through the lens of Apple, we can observe which industries they have entered and essentially ground the overall market in an industry. They have done that by converting non-consumption: people…
