L.E.S.S.

Thoughts on Apple car, Part 163 — Apple this week unveiled crash detection for iPhone and Apple Watch. What has that got to do with Apple Car? Apple says the feature relies on „advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data“ for increased accuracy. Is that what they…

Thoughts on Apple Car, Part 162 — In today’s update of Stratechery, Ben argues that Apple has completed the transition into a services company. This means it’s time to discuss in detail how a Services offering designed for the hardware and software of a Apple Car would look like. First things first, I think it is going…

I sometimes hear people saying “to make the biggest possible impact on climate action, I need to switch jobs, move to another city, or get proper education first.” While that may be true for some, it is also true that we don’t have time to wait for that. I am…

Thoughts on Apple Car, Part 161 — When you’re not the driver but a passenger, the experience changes. Suddenly you want an non-disturbing environment, that is calm and lets you focus on what you want to do apart from driving. The change is only magical, however, if your vehicle offers self-driving and self-balancing. …

Thoughts on Apple Car, Part 160 — This autonomous concept by Hong Kong based Ponti Studio, called Island, combines many of the design decisions I have made when pondering with Apple Car: Wood is a key material. Curved glass is wrapped all around the vehicle. Natural light combines with ceiling lighting. Black and white are the dominant…

Diversity marketing can be an overwhelming challenge. Some have a hard time (or hard feelings) dealing with inclusion and acceptance. But in marketing — especially with mainstream brands — I have yet to read a briefing where a group of people should be excluded, to not buy the product or…

When I was in college studying multimedia, our group of students hosted our first show at the Vienna Museum of Science & Technology on the topic of sustainability. One of our tasks was to come up with a definition of the term, or better, what it means for us young…

What is the male gaze? A way of portraying and looking at women that empowers men while sexualizing and diminishing women. The concept has probably existed over the last centuries, but only 50 years ago, Laura Mulvey first described the male gaze in her essay “Visual Pleasure and Narrative Cinema” (PDF). The world of advertising…

In 2100, the people of the planet formerly called Mars eventually gained independence from Earth, after decades of interplanetary conflict. — Fifty years earlier, female colonisers set foot on Marsa, a name they would later give the planet to reflect its gynocentric society. They followed initial laws to grow the population to a self-sustaining size. After this first decade however, G3 leadership of the remaining population on Earth’s global North —…