Misha Sobolev – Medium

Misha Sobolev

Misha Sobolev

Your ABM Playbook + CISO Virtual Executive Briefing = $$$

The traditional ABM playbook is intended to orchestrate the plays — actions, content, outreach by various departments of a company in…

Mar 21, 2023

Your ABM Playbook + CISO Virtual Executive Briefing = $$$

Mar 21, 2023

Misha Sobolev

Your Ultimate RSA’23 Survival Guide

RSA 2023 is only a few short weeks away and it is time to get ready. Last three RSA conferences felt like “Everything Everywhere All At…

Mar 6, 2023

Your Ultimate RSA’23 Survival Guide

Mar 6, 2023

Misha Sobolev

One Problem With ABM Playbooks

Most of us believe in ICP and ABM — that in this world there are certain accounts, usually a subset of your Total Addressable Market, that…

Mar 1, 2023

One Problem With ABM Playbooks

Mar 1, 2023

Misha Sobolev

How to Engage CISOs Who Don’t Return Your Calls?

TL;DR — 90% of CISOs who fit your ICP profile are likely upstream in their customer journey and therefore are not actively looking for…

Feb 21, 2023

How to Engage CISOs Who Don’t Return Your Calls?

Feb 21, 2023

Misha Sobolev

Finally: A Top of Funnel Demand Generation Program for Cybersecurity Vendors with Clear…

For B2B marketers in general and cybersecurity marketers in particular focusing on the bottom of the funnel makes a lot of sense…

Feb 13, 2023

Finally: A Top of Funnel Demand Generation Program for Cybersecurity Vendors with Clear…

Feb 13, 2023

Misha Sobolev

Generating Intent: How to Engage 90% of CISOs Who Don’t Want to Buy Your Product Today

After interviewing dozens of CISOs and dozens of CMOs and VPs of Sales of cybersecurity vendors, here’s what we learned:

Feb 8, 2023

Generating Intent: How to Engage 90% of CISOs Who Don’t Want to Buy Your Product Today

Feb 8, 2023

Misha Sobolev

CISOs’ Pet Peeves With Cybersecurity Vendors

Aphinia (www.aphinia.com) interviewed 100+ CISOs over two years and these are the top 10 vendor-related pet peeves:

Feb 3, 2023

Feb 3, 2023

Misha Sobolev

After 475+ Virtual Executive Briefings With CISOs Here Are Top 10 Lessons That We Learned

Over the last 2.5 years Aphinia facilitated 475+ one-on-one Virtual Executive Briefings between 1,500+ CISOs in our community and subject…

Jan 30, 2023

After 475+ Virtual Executive Briefings With CISOs Here Are Top 10 Lessons That We Learned

Jan 30, 2023

Misha Sobolev

“Virtual Executive Briefings” — the Missing Piece in Your ABM Playbook.

=> Fact #1:

Jan 21, 2023

“Virtual Executive Briefings” — the Missing Piece in Your ABM Playbook.

Jan 21, 2023

Misha Sobolev

Why Isn’t Your ABM Playbook Performing?.. Because 90% of Your Prospects Don’t Want to Play (Yet).

So your organization adopted an Account Based Marketing strategy.

Jan 17, 2023

Why Isn’t Your ABM Playbook Performing?.. Because 90% of Your Prospects Don’t Want to Play (Yet).

Jan 17, 2023

Misha Sobolev

Misha Sobolev

Founder of Aphinia (www.aphinia.com) - a private community of CISOs who engage with cybersecurity companies via "virtual executive briefings".

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