Imagine this: You’re an aspiring entrepreneur, looking for a tool to help you launch a website.
You search for “best website builder”. You scroll past the ads (who trusts those?) and past the YouTube results (who has time for those?)
Underneath the fluff, you reach organic results. The real deal. This is where you find answers. The key that opens your door to internet stardom…
The best website builders for 2021
How to choose the best website builder in 2021
The 5 best free website builders in 2021
10 Best (REALLY FREE) Website Builders in June 2021
Brain fog, lethargy, and an inability to relax. Underlying anxiety that you have unfinished business somewhere. Being so overloaded with tasks you can’t manage to get a single one done.
This is the state of being overwhelmed, and during 2020 it’s been happening to more of us than usual.
Being overwhelmed occasionally is part of life. Things get hectic, but you power through them because you have the energy to persist, and you can see the finish line ahead. It’s different, though, when the situation doesn’t seem to go away. …
In all my time as a freelance copywriter and marketing consultant, I never regretted the decision to start.
As a freelancer, I’ve gained some great friends, taken part in amazing opportunities, and made good money. I’d never go back.
And now, millions of people will be thinking about doing the same thing. In the midst of global economic uncertainty, thousands of people will be rethinking their jobs and careers.
If you’re considering taking the leap to freelance work, I salute you. It can be creatively rewarding and you can turn a profit while doing what you love.
But if you…
Back in the early 2010s, I had a scary job.
I can’t really remember what my responsibilities were, despite doing it for a year and a half. Something to do with spreadsheets and bar charts.
I had a desk, a computer, an ID card and a salary.
The thing I remember the most is the route to my desk: walk through main doors, beep through security gate, go down escalator, enter cafeteria, pick up bacon sandwich (“ketchup, no brown sauce please”), pick up coffee (“Americano, extra shot please”), go up three escalators, put breakfast down on desk, log in to…
I’ve spent a lot of time and money on smart thinking books; the sort of semi-scientific self-help books that cater for the western individualist. They help you think better, sleep better, make more money, and become more of a useful economic unit in today’s capitalist system.
Titles stick to a formula:
PORTMANTEAU: A [verb]ing look into how you can [x] your [y], [z] your [a], and [b] your [c].
“A superlative tome on the art of [verb]ing. A must-read.” — Celebrity author who probably didn’t have time to read it.
A lot of these books will ride a hype cycle…
Some ideas just stick. They remain relentlessly, stubbornly alive. You just can’t get them out of your head.
The business you wanted to start, the story you wanted to tell. The project that’s scribbled away in a notepad, yet to be born. The words you wanted to say to that someone who hasn’t heard them yet.
Some ideas wither away at the first sign of trouble. Fear pierces them like an arrow through a veil.
But that sticky one that won’t go away. The one that nibbles away at your psyche, time and time again.
Do you constantly think about…
Are you wondering if copywriters will be replaced by AI and intelligent machines? Maybe you’ve never given it a thought. Maybe you’re counting down the days.
Will copywriters be relevant in five years time? Will automation make the economy tank so hard nobody buys anything anymore?
I’m no oracle. The art of futurism is often judged simply by how persuasive you are. People ignore bad calls while celebrating wins — confirmation bias at its finest. …
I’m fully aware that churning out cheap SEO-baiting articles in the days following a high-profile death is the lowest of the low. Five things marketers can learn from Stan Lee is not just culturally worthless, it’s shamefully exploitative. This article does not indulge that trend, but I was moved to write it by a shocking event in recent news.
A few days after the murder of Gdansk’s mayor Paweł Adamowicz, I’m both heartened by the positive legacy he left behind, and struck by the grief the event caused. It’s one of those news stories that, at a glance, is just…
Congratulations! You survived 2018, and so did I.
Last year I wrote Operating Principles for Sane Living, theories on how to live a good life and not go crazy. I’m proud to announce that I did not go entirely crazy, despite life launching lemons at me from a metaphorical cannon.
Part of my survival was down to following those principles during said lemon assault, and I’m updating them for this new year. ‘Sane living’ entails surviving, thriving and creating, and I want to help YOU to do all three.
I’m starting with a little review of my turbulent yet delightful…
Did Harper Lee write good content?
How about Bob Dylan? #Content #Creator?
Martin Luther King? One of the most inspiring speakers in history. Was he a content producer?
If those examples sound a little wrong, it’s because they are.
Creating content means filling a gap. It’s about satisfying the need to publish a certain amount of information on a certain media platform, for a certain purpose.
The aforementioned luminaries said things that needed to be said for the good of the world. People listened. They were not filling a word count.
In the content landscape, what you say is the…