Michael MetcalfinBetter MarketingGoogle Loves Original Writing — Here’s How To Make It Pay OffHow “information gain” stops you from being marked as copycat content·6 min read·Jun 8, 2021--5--5
Michael MetcalfThe Real Reasons You’re Always Overwhelmed (and What to Do About Them)Four common causes for exhaustion and their solutions.12 min read·Dec 10, 2020--1--1
Michael MetcalfThe One Attribute You Need To Be A Really Successful FreelancerMindset makes the difference.·5 min read·Apr 4, 2020--1--1
Michael MetcalfThe horrors of forgotten creativityWhy you can’t let your creative dreams drift away·4 min read·Feb 11, 2020----
Michael MetcalfWhy every book needs a one-star reviewAnd why you should never trust a perfect score.·6 min read·Feb 9, 2020----
Michael MetcalfThe Most Resilient of IdeasAre the ones that just won’t die.·2 min read·Apr 3, 2019----
Michael MetcalfWill Copywriters Be Replaced by AI?Predictions for the future of copywriting·6 min read·Mar 18, 2019----
Michael MetcalfinThe Writing CooperativeHow to Write in Divided TimesWords have consequences. Own them.·7 min read·Jan 29, 2019--3--3
Michael MetcalfWant To Be An Artist? Stop Calling Yourself A Content Creator.If it’s ‘content’, it’s culturally worthless.·6 min read·Nov 2, 2018----
Michael MetcalfHow to Make Time to Make ThingsUnlocking serendipitous moments just takes some perspective and planning·8 min read·Sep 18, 2018--22--22