On marketing to designers


Q: “Ought form to derive from the analysis of function?”
A: “The great risk here is that the analysis may be incomplete.”
- Charles and Ray Eames

Takeaway — Contextual cues are often more important than the actual message


Takeaway — Deep consideration for history, material, fit and finish


Takeaway — Talent can be cultivated, hired or translated


Takeaway — Delight is serious fun



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