On marketing to designers

Context

Q: “Ought form to derive from the analysis of function?”
A: “The great risk here is that the analysis may be incomplete.”
- Charles and Ray Eames

Takeaway — Contextual cues are often more important than the actual message

Quality

Takeaway — Deep consideration for history, material, fit and finish

Taste

Takeaway — Talent can be cultivated, hired or translated

Delight

Takeaway — Delight is serious fun

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