Mathieu DhondtSloppy copy tarnishes your brandLook at what I got in the mail recently.Aug 14, 2020Aug 14, 2020
Mathieu DhondtBefore spending any money, ask your customer whether it’ll be worth itOr: how I learned to love the Kano modelJan 9, 2019Jan 9, 2019
Mathieu DhondtLet out the data! Stop worrying and open up your company.Your data is not only valuable because of the insights it can bring. You can also use your data as a competitive asset, to gain more…Jul 24, 2018Jul 24, 2018
Mathieu DhondtThe easier your customers can leave you, the betterToday’s economy requires businesses to specialize. Specializing means designing around more specific customer needs. And yes, that implies…Nov 30, 2017Nov 30, 2017
Mathieu DhondtinMultiplier MagazineSpecialize.The internet promises unlimited connectedness to markets and customers. This forces businesses to specialize or else face deadly…Nov 28, 2017Nov 28, 2017
Mathieu DhondtinChatbots MagazineWill Bots Kill Your Business?Bots may sound like fun, but they force businesses to think hard about how to deliver customer value.Jan 25, 2017Jan 25, 2017