Mathieu DhondtSloppy copy tarnishes your brandLook at what I got in the mail recently.3 min read·Aug 14, 2020----
Mathieu DhondtBefore spending any money, ask your customer whether it’ll be worth itOr: how I learned to love the Kano model3 min read·Jan 9, 2019----
Mathieu DhondtLet out the data! Stop worrying and open up your company.Your data is not only valuable because of the insights it can bring. You can also use your data as a competitive asset, to gain more…4 min read·Jul 24, 2018----
Mathieu DhondtThe easier your customers can leave you, the betterToday’s economy requires businesses to specialize. Specializing means designing around more specific customer needs. And yes, that implies…4 min read·Nov 30, 2017----
Mathieu DhondtinMultiplier MagazineSpecialize.The internet promises unlimited connectedness to markets and customers. This forces businesses to specialize or else face deadly…2 min read·Nov 28, 2017----
Mathieu DhondtinChatbots MagazineWill Bots Kill Your Business?Bots may sound like fun, but they force businesses to think hard about how to deliver customer value.3 min read·Jan 25, 2017----