Designers and developers, we often think that our products should speak for themselves. We forget that sales, marketing, and product people are the ones selling what we do.
So who should be selling internal products like design systems? Ours has grown from serving a single department to entire business divisions over the last 6 years. We’re all contributing now to make it better together.
To achieve this, we learned to become Design System ‘growth hackers’. This is the theme of the article today — on the human side of design systems.
As digital experiences take their place at the heart of enterprise, design leaders are in ever more demand. But what is leadership and what is design leadership? I was invited to participate in the Google panel on Demystifying Design Leadership at UX Live last week to try and answer that exact question.
Here’s a written recap of my answers — as much as I could remember my answers on stage that day!
Mischa: Did you choose leadership or did design leadership choose you? …