“Your brand isn’t what you say. It’s what they say it is” Marty Neumeier

Years ago, when I first started out as a designer, I learned pretty quickly that successful branding isn’t just about stunning visuals. Of course, beautiful and interactive graphics play a huge part in attracting customers to your brand, but without strategic thinking behind it you’re going to lack substance.

The ‘Leaky Bucket’ Effect

Imagine pouring water into a bucket with holes in the bottom. Frustrating and fruitless, right?

Well, that’s your brand without strategy.

You may have been there before: you’ve worked with a designer who simply hasn’t delivered. You’ve…