Lesson #2 Create Targeted Content to Become the Go-To Expert in Your Coaching Niche

Jump ahead to Lesson #3 here

In lesson #1, we dove deep into defining your offer and target audience.

You did the research, got inside your ideal client’s head, and crafted a compelling offer statement that speaks directly to their needs and desires.

In this lesson, we’re building on that foundation and talking about the next crucial step: Creating Targeted Content on LinkedIn.

Now, let me tell you why LinkedIn is the absolute best place to be if you want to attract high-quality coaching clients:

1. LinkedIn is where the serious players hang out.

Unlike other social media platforms where people go to scroll mindlessly and watch cat videos, people come to LinkedIn with their game face on. They’re there to learn, grow, and connect with experts who can help them crush their career goals. And guess what? That’s exactly where you come in.

2. LinkedIn’s algorithm is like a magic client-attracting machine.

You know how on other platforms, you feel like you’re screaming into the void, hoping someone will notice your content? Not on LinkedIn. Here, the algorithm is designed to surface the most valuable, engaging content to the people who are most likely to eat it up. If you’re delivering the goods, LinkedIn will make sure your ideal clients see it.

3. LinkedIn is like a trust and credibility factory.

Every time you show up and drop a value bomb on LinkedIn, you’re building your reputation as the go-to expert in your niche. And the more you do it, the more your ideal clients will start to see you as the coach they’ve been dreaming of.

And here’s the best part: creating content on LinkedIn is so much easier than trying to fight the SEO battle with blog posts.

No more stressing over keywords and backlinks — on LinkedIn, all you need is a powerful message and the courage to hit “post.”

So how do you create LinkedIn content that makes your ideal clients say, “I need to work with this coach, like, yesterday”?

Here’s the step-by-step:

1. Go back to your offer statement and target audience research from Lesson#1. That’s your content compass that will point you towards the topics and themes that will stop your ideal clients in their scrolling tracks.

2. Brainstorm a list of content ideas that will make your ideal clients feel like you’re reading their mind. What questions are they asking? What challenges are they losing sleep over? What solutions are they yearning for?

3. Mix it up with different content formats that make LinkedIn users go, “Ooh, I like the way this coach thinks.” Text posts, articles, videos, carousels- the LinkedIn world is your oyster.

4. Create a content calendar and commit to showing up consistently. Aim for at least 3–4 posts per week to start building that momentum and making your presence known.

5. As you create each piece of content, imagine your ideal client sitting across from you. Speak directly to their needs, their desires, their secret hopes and dreams. Every post should make them feel seen, heard, and understood on a soul level.

Here’s what this might look like in action:

Let’s say you’re the “career transition coach for burned-out tech professionals” we talked about yesterday.

You know your ideal clients are struggling with:

- Feeling trapped and unfulfilled in their current soul-sucking jobs

- Having no idea how to break into a new industry

- Doubting their abilities and losing confidence in their job search

So you might whip up some LinkedIn content like:

→A short, punchy text post with your top tip for identifying transferable skills when changing industries

→ A meatier carousel post diving deep into “The 5-Step Process for Making a Successful Career Change in Tech (Without Losing Your Mind)”

→ A vulnerable video sharing your own story of going from burned-out techie to fulfilled career coach

Do you see how these content pieces are lasering in on your ideal client’s pain points and desires, while also letting your authenticity peak through?

That’s the secret sauce to irresistible LinkedIn content.

Now, I know creating content can feel daunting at first.

• Start small, with just one post a week. As you start to find your groove and see the impact you’re making, you’ll naturally want to create more.
• And remember, every piece of content you put out there is an asset that will keep working for you over time, attracting your ideal clients on autopilot.
• The more you post, the more unstoppable your client attraction machine becomes.

If you’re ready to take the next step and turn your LinkedIn content into high-powered lead magnets, click here to move to Lesson #3.