Donuts

Elizabeth
5 min readFeb 1, 2018

In honor of Lara Hogan donut manifesto (larahogan.me/donuts), I’m making this page to record my 2017/2018 accomplishments.

This page will be updated (often).

January 28, 2020

Hosted Product/Market Fit Office Hours

January 9, 2020

Featured in an O’Reilly ad

January 6, 2020

Started 2days/week product consulting with Bellhop

July 29, 2019

Won Startup Bus 2019 with Matchstick

February 5, 2019

Talk at O’Reilly Software Architecture conference — Diversity and Inclusion lunch. Slides here: https://www.slideshare.net/ElizabethFerrao/oreilly-2019-lunch

November 17, 2018

Day 5 of trek — reached Everest Base Camp. Altitude: 5380meters

Tuesday July 12, 2018

Moderated Pluto’s first “Power Shift” panel with Tony from Per Scholas, Meghan from NewsCred, Ryan from Jet.com, Anita from First Round Capital, and Rachel from Wethos!

https://twitter.com/CivicHall/status/1017836054454460416

Tuesday June 12, 2018

Interview with 100 Product Managers up!

  • My Intro to API’s workshop @ Civic Hall — sold out 2 weeks before!

Monday June 11, 2018 @ The Practical Dev (dev.to)

Thurs June 7, 2018

Product School talk: “Intro to Coding and APIs”

Monday May 14, 2018

Started as a product manager for American Express.

May 4–5, 2018

Ran Back of house for Codeland conference by CodeNewbies!

April 19, 2018

Officially part of Pluto!

April 16, 2018

Interviewed by Civic Hall

https://www.facebook.com/CivicHallNYC/photos/a.1819603458066178.1073741846.946432998716566/2140519695974551/

April 13, 2018

Ran Product Vision workshop for Streetmix!

March 20, 2018

Started offering free consultations to new tech people. They can sign up at: newtechieconsultation.youcanbook.me.

March 17, 2018

ScriptEd hackathon judging!

March 15, 2018

Hosted first official advising session with a startup!

They worked through their product vision, messaging for the tool, pitch statement. It was wonderful working with them — next step with them to to create an outcome-oriented roadmap!

February 14, 2018

Accepted as a product manager for Delta.NYC (the pro-bono arm to Civic Hall)!

I have yet to be paired with a non-profit, but starting March 19, I will have a team and we will build a product in the 8 weeks. I’m excited to have another product project under my belt, and to meet a group of amazing people who will be my team!

February 1, 2018

Completed MooC course: Udacity Design Sprint Foundations

First time blogging about course and takeaways — https://medium.com/@musingmurmurs/becoming-a-master-facilitator-udacitys-design-sprint-foundations-day-1-e1fbed56bf27

January 25, 2018

Joined Civic Hall as an entrepreneur-in-residence!

November 4, 2017

Was a keynote for PyCon India 2017 — “Python Community Principles”

This was my first keynote! https://www.youtube.com/watch?v=5sG9c4lb3n0

October 15, 2017

Completed my second Product project. This replatform of our enterprise platform was a massive effort involving our entire engineering team to rethink usability of the platform we were selling.

Difficulties:

1. Platform “Success” was unclear

I defined 6–8 measures of success and ensured all tracks to success could be accessed through the front page dashboard

2. Engineering process was unclear

I cleaned the dozens of lingering options from failed sales meetings, set a cadence of weekly Thursday meetings, and exposed finding from user tests.

Added educational mode for success areas (shown on bottom right)

May 30, 2017

Completed my first Product project. This developer tool engaged external developers to insert info from publicly available APIs onto an API platform.

Difficulties:

1. XapiX had created terminology understood only by their engineers.

I broke down their terms until understood by senior developers

2. An API has hundreds of options which makes it hard to prioritize which information should be manually entered

I created a form that prioritized those options and made it so easy that a senior developer could submit the form within 2 minutes)

Team: I managed a team of 2 frontend engineers and 1 UI engineer

My role: designed paper prototypes, created high fidelity mockups, conducted extensive user testing, managed Frontend–>Backend integration

Developer Tool Part 3 output — Mapping options (Cached vs Live API, real-time option transform)
Developer Tool Part 2 — Configuring 1 API endpoint
Developer Tool Part 1 — Authentication type and Key

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Elizabeth

Founder @ EMO (Easy Mobile Onboarding). Product Teacher @GA. Co-founder @WomenWhoCodeNYC. Ex-software engineer @ Time Inc.