Nathan FlemingCore Values: Branding from the inside out.Being a brand goes well beyond having a logo and a catchy slogan. It’s making and keeping promises. It’s about being relatable and, above…Sep 27, 2018Sep 27, 2018
Nathan FlemingUber’s rebrand is an exercise in humility.The visual brand identity for the tech juggernaut Uber has been the subject of a lot of discussion over the years. And despite the…Sep 20, 2018Sep 20, 2018
Nathan FlemingHow to inspire change.A colleague and I sat down the other day to talk strategically about what it might take to get a group of people to start using a piece of…Sep 20, 2018Sep 20, 2018
Nathan FlemingWhy aren’t there more burning Levi’s®?In case you haven’t heard, Levi Strauss, a privately held company, has taken a stand on gun control.Sep 7, 20181Sep 7, 20181
Nathan FlemingInsight: Decoding Viral Content Using ArchetypesThere’s a game humans play that goes something like this. We capture an image or video, post it to the internet, give it a little push and…Sep 6, 2018Sep 6, 2018
Nathan FlemingOpinion: Dunkin’ Won’t Make It Out of CaliforniaDunkin’ Donuts recently announced that they would be changing their name to Dunkin’. Coffee and more.Sep 5, 20181Sep 5, 20181
Nathan FlemingNike’s latest move is just good branding.There are two types of brands in the world. Those who are authentic and those who are not.Sep 4, 2018Sep 4, 2018
Nathan FlemingrpReads: A Strategist’s Favorite BooksHere are a few books that have shaped and molded my slightly warped and curious mind.Aug 1, 20181Aug 1, 20181
Nathan FlemingDefine & Align: The crucial step to nailing your (re)brand.Launching a brand, or re-branding an existing one, comes with a laundry list of perennial challenges that can thwart even the most…Apr 10, 2017Apr 10, 2017
Nathan FlemingTennessee Red Square Logo, I’m sorry.This morning I am guilty of a thing for which I tend to hold others in contempt — judging without understanding.May 21, 20153May 21, 20153
