Apr 10, 2020Some thoughts on VC firms as brands during COVID-19Over the past few weeks, I’ve read dozens of articles on the role of brands during COVID-19. The coverage mostly hits on the same themes: focus on the customer, build community, don’t be promotional, provide value and address real needs, to name a few. What’s been particularly interesting to me…Brands2 min readBrands2 min read
Nov 22, 2019A few things I’ve learned about brand building in venture capitalA couple weeks ago I conducted a very official (unofficial) Twitter poll where I asked founders to rank how important a VC firm’s brand is to them when evaluating partners. I deliberately kept “brand” vague because I wanted gut reactions only. As you can see, 91% of respondents said it…Venture Capital4 min readVenture Capital4 min read
Nov 10, 2019How to get more people to read (and share) your contentI’ve written about how to start creating content if you’re not sure where to begin, how to find what works for you, and how to overcome your fear of publishing. …Social Media Marketing4 min readSocial Media Marketing4 min read
Aug 23, 2019How to overcome the fear of publishing your contentThe other day, I grabbed a coffee with an investor I admire in the New York tech ecosystem and she told me about her backlog of almost-finished blog posts. …Writing4 min readWriting4 min read
Jul 31, 2019When it comes to creating content, why are we so hard on ourselves?The other day, I was running errands around Flatiron, jumping over puddles, listening to Lizzo, and thinking about my day. I recalled at least three instances of where someone said something nice about my work/content and my response was to brush it off. For example. One person tells me, “I…Twitter3 min readTwitter3 min read
Jun 7, 2019Why representation in content is so importantOn this blog I’ve talked about how to start writing if you’re not sure where to begin and how to find the best types of content for you. But I haven’t really touched on why all this matters. It’s not just about building a personal brand that can help you…Venture Capital2 min readVenture Capital2 min read
Mar 26, 2019How to find the content that works best for youYou may know the feeling. You spot a Tweet, open a newsletter, see a link, and there it is: the exact thing you wanted to write. Damn, you think, she got to it first. Add that to the fact that it’s really taking off (dozens of likes, hundreds of claps…Content Marketing4 min readContent Marketing4 min read
Feb 13, 2019How to start creating content if you’re not sure where to beginYou pride yourself on Inbox zero, whip through work presentations, and turn around your to-do list fast. But then you open Twitter or a Medium page and your productivity comes to a screeching halt. …Content4 min readContent4 min read
Published inLerer Hippeau·Jan 10, 2019Founders, get yourself a content person alreadyThis week I read a stat that surprised me. But only after sitting with it for a minute did I realize why. According to a new study from the Content Marketing Institute (CMI), 86% of B2C respondents use content marketing. Wow, I said, that’s a huge number. But then I…Content Marketing3 min readContent Marketing3 min read
Oct 15, 2018We the Content CreatorsWe all make content. An Insta-story of dinner, a quote-tweet of a news story, an engagement or baby photo on Facebook — content can be literally anything, and all of us contribute to this ever-expanding content universe. …Content Marketing4 min readContent Marketing4 min read
