Some thoughts on VC firms as brands during COVID-19Over the past few weeks, I’ve read dozens of articles on the role of brands during COVID-19. The coverage mostly hits on the same themes…Apr 10, 20201Apr 10, 20201
A few things I’ve learned about brand building in venture capitalSome observations on how VC firms are building their brands today and why it matters in the scheme of things.Nov 22, 2019Nov 22, 2019
How to get more people to read (and share) your contentWant more people to read and repost your work? You need to invest in building a distribution engine.Nov 10, 20191Nov 10, 20191
How to overcome the fear of publishing your contentWhy (after the hard part: writing) can it be scary to hit publish? Here are some common hold-ups and how to combat them.Aug 23, 20191Aug 23, 20191
When it comes to creating content, why are we so hard on ourselves?Some thoughts/reflections/encouragement for all the folks out there creating original content.Jul 31, 20191Jul 31, 20191
Why representation in content is so importantOn this blog I’ve talked about how to start writing if you’re not sure where to begin and how to find the best types of content for you…Jun 7, 2019Jun 7, 2019
How to find the content that works best for youWith content, what works for other people might not work for you. Here’s some advice to help you find the right medium to build your brand.Mar 26, 20191Mar 26, 20191
How to start creating content if you’re not sure where to beginIf you’ve never created content before, putting yourself out there can be intimidating. Here’s why we freeze up and ways to get started.Feb 13, 2019Feb 13, 2019
Published inLerer HippeauFounders, get yourself a content person alreadyConsumer-facing companies that want to produce content really need to commit to it to be successful. Here are some useful stats and tips.Jan 10, 2019Jan 10, 2019
We the Content CreatorsCompanies are racing to deploy thoughtful content strategies. Here’s how content creators can contribute without adding to the noise.Oct 15, 20186Oct 15, 20186
