PinnedNatalie IannelloSEO crash course for content writersDepending on your role and team structure, there is bound to be some overlap in your content responsibilities and SEO team…Jun 27Jun 27
PinnedNatalie IannelloProductivity hacks for blog writersCompany (or client) blog demands can be exhausting! Here are some methods to help with inspiration, efficiency, and organization to keep…Jul 10, 2022Jul 10, 2022
PinnedNatalie IannelloHow I boost content quality (for readers and Google)When writing pieces that are designed to rank and sell products, I used to do the traditional SEO method: research a bunch of blog posts…Oct 25, 2022Oct 25, 2022
PinnedNatalie IannelloHow to break your content into digestible bitesAs a content writer, how do you transition copy to design teams? Consider two scenarios:Jun 18Jun 18
PinnedNatalie IannelloCreate a library of marketing collateral in one weekWell-written marketing collateral serves teams in many ways. For example, collateral enforces consistent messaging, helps you train vendors…6d ago6d ago
Natalie IannelloYour step-by-step SEO roadmap templateOne of the hardest parts of building an annual SEO plan is finding your starting point. Technical audit? Content planning? Meta tags? H1s…6d ago6d ago
Natalie IannelloConduct a feature and benefit analysisDefining features and benefits is the perfect exercise to frame your mindset, messaging, and strategy. Here’s how they set you up for…6d ago6d ago
Natalie Iannello5 shortcuts to find persona pain pointsCrafting messaging to address pain points is simple enough… when they’re listed out for you. But what if you don’t have them, or what if…Jun 28Jun 28
Natalie IannelloInterviewing digital marketing agencies? Ask these questions.Considering hiring a digital marketing agency? It’s scary to place the fate of your brand in the hands of a partner. And it should be —…Jun 28Jun 28
Natalie IannelloDifferences between similar content termsWhat’s the difference between a content strategy, plan, and framework? I noticed that many people use these terms interchangeably and…Jun 26Jun 26
