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We are also seeing it happening in China as we speak, as new player Hello Bikes is becoming a leader on markets previously dominated by ofo and Mobike.
A year ago, we were all under the impression that there was some first mover advantage like for ride hailing. Turns out: (1) it’s not the case, (2) there is even a last mover advantage.
…g precious. It means that ordering more bikes creates value instead of creating risk and liability. This also means that scaling with the wrong bike/scooter makes you a giant with feet of clay!