Nicky MaisonEpi #35 ~ Crafting Tomorrow: The Pivotal Role of Behavioural Science Shaping AI & Machine…Ah, the marvellous world of Artificial Intelligence (AI) — it’s like opening Pandora’s box, but instead of unleashing chaos, we find a…Feb 15Feb 15
Nicky MaisonEpi #31: The Dark Horses of 2024 — Exploring the Mastery Behind New Challenger BrandsDiving headfirst into the swirling vortex of ever-changing consumer trends isn’t usually my cup of tea. I’m not one to hop on the…Jan 17Jan 17
Nicky MaisonEpi #28 ~ Cognitive Biases Are What Really Drive Consumer Decision MakingRory Sutherland, with his inimitable eloquence and sharp insight, has crafted numerous aphorisms that resonate deeply. One particular gem…Nov 14, 2023Nov 14, 2023
Nicky MaisonGreen Intentions, Wallet Contradictions: Bridging the Intention-Action of Sustainable Consumerism.Welcome to our fortnightly sojourn through the behavioural science (BeSci) labyrinth, where I attempt to decode consumers decision-making…Nov 5, 2023Nov 5, 2023
Nicky MaisonFrom Redundancy to Redemption: My 4-Month Odyssey Beyond the 9–5In the cadence of a contemplative Sunday afternoon, allow me to unfurl a personal narrative, one which has often been the subject of…Oct 29, 2023Oct 29, 2023
Nicky MaisonEpi #25: From Blindspots to Bright Spots: The Power of BeSci in Business StrategyPicture this familiar scenario:Oct 25, 2023Oct 25, 2023
Nicky MaisonUnravelling the Decoy Effect: The Silent Puppeteer of Consumer ChoicesSee below how Apple and many others use The Decoy Effect.Oct 10, 2023Oct 10, 2023
Nicky MaisonEastern Suburbs; We’re Political PawnsI don’t need to tell you this, we’re getting played…Apr 16, 2020Apr 16, 2020