An investor @indievc
More and more people seem only comfortable with things when they’re presented in a binary fashion.
It’s as if we’ve lost all our faculties in deciphering situations that are not presented as 0 and 1.
The purpose of constructing an outreach plan is to generate conversations with prospects in hopes of winning their business, eventually.
What often happens in the earliest days is we haven’t properly defined what exactly makes for a good (or bad) customer.
In a previous life, my team was responsible for Lead Management at Groupon as we oversaw 6M+ leads. This meant ranking, tagging, allocating and swapping leads amongst 800 sales reps covering 173 markets in North America, every day.