Nishant Kadian – Medium

Nishant Kadian

Nishant Kadian
in
RevX- Mobile Marketing Platform

Demand Side Platform (DSP): An Easy Explanation | Revx

Demand Side Platform is software for advertisers (or ad agencies) to automate the buying and selling of ad impressions…

May 5, 2020

Demand Side Platform (DSP): An Easy Explanation | Revx

May 5, 2020

Nishant Kadian
in
RevX- Mobile Marketing Platform

Video Retargeting Ads To Boost Campaign Success | RevX

Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more…

Apr 16, 2020

Video Retargeting Ads To Boost Campaign Success | RevX

Apr 16, 2020

Nishant Kadian
in
RevX- Mobile Marketing Platform

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

Attribution or Incremental Lift: Where you need to focus more to drive better insights in to your campaign revenue?

Apr 9, 2020

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

Apr 9, 2020

Nishant Kadian
in
Laykaik

Content Marketing in 2020: What Matters in the Coming Decade

Content marketing in 2020 is going to be different in many ways. At the start of the previous decade (the 2010s), content…

Jan 4, 2020

Content Marketing in 2020: What Matters in the Coming Decade

Jan 4, 2020

Nishant Kadian

User Acquisition Cost Models: Demystified for Mobile Marketing — Affle

The app marketing industry is greedy to acquire more users. Marketers are looking for a marketing strategy that aligns with various…

Oct 3, 2019

User Acquisition Cost Models: Demystified for Mobile Marketing — Affle

Oct 3, 2019

Nishant Kadian

User Acquisition 101: A Beginner’s Guide to Understanding User Acquisition

Digital marketing comprises of 2 major objectives:- acquiring users and retaining them to build a higher ROI. If you are new to mobile or…

Sep 6, 2019

User Acquisition 101: A Beginner’s Guide to Understanding User Acquisition

Sep 6, 2019

Nishant Kadian
in
mFaaS

Android vs. iOS — The Battle Has Seeped Into Mobile Ad Fraud

In the tech world, there is hardly any battle louder than ‘Android vs. iOS’. The two operating systems make for almost the entire…

Jun 28, 2019

Android vs. iOS — The Battle Has Seeped Into Mobile Ad Fraud

Jun 28, 2019

Nishant Kadian
in
Vizury

Push Notification: How To Win Customers In 4 Simple Steps — Acquire, Convert, Engage, & Retain

Push Notification is a message that is delivered on your mobile device or browser by an app/website — whether you are active on the…

Jun 20, 2019

Push Notification: How To Win Customers In 4 Simple Steps — Acquire, Convert, Engage, & Retain

Jun 20, 2019

Nishant Kadian

A to Z of Mobile Marketing: A Complete Glossary for Every Marketer

Affle’s mobile marketing glossary lists all the latest and key terminologies that will help you build an end-to-end marketing campaign. If…

Jun 18, 2019

A to Z of Mobile Marketing: A Complete Glossary for Every Marketer

Jun 18, 2019

Nishant Kadian

App Events Are High But Conversion Is Low? In-app Event Fraud Might Be Infecting You

When an in-app event like ‘Add to Cart’ is executed without user’s awareness then it is an in-app event fraud.

Jun 14, 2019

App Events Are High But Conversion Is Low? In-app Event Fraud Might Be Infecting You

Jun 14, 2019

Nishant Kadian

Nishant Kadian

Content Marketer — Working towards delivering a marketing experience that’s efficient, transparent, and pleasant for all — advertisers, publishers, and users.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams