observe.converseStories Are Only as Good as the Data Behind ThemExperience is what we take with us after an engagement with a business, product, service, or person. It’s the memories of the good and bad…Nov 23, 2021Nov 23, 2021
observe.converseThe Map Is Not the Territory, and Neither Is an Experience ModelMaps are visual communication tools used to guide you from point A to point B. They are not replicas of the landscapes that you must move…Nov 13, 2021Nov 13, 2021
observe.converseUsing Experience Models to Unpack an OrganizationWhen designing a new or improving an existing experience for an organization, you have to fundamentally understand how the organization…Oct 25, 2021Oct 25, 2021
observe.converseFlexibility Is Needed When Designing for Shifts in LifePeople change, even if it’s incrementally slow and subtle. Every day, our environment and the context of our lives shifts as we get out of…Sep 28, 2021Sep 28, 2021
observe.converseChoosing the Right User Journey Mapping ApproachA journey map is a tool that captures the actions of users through their course of using a particular service. It captures what the…Sep 20, 2021Sep 20, 2021
observe.converseThe Value of Personas“What do we gain — and what might we miss — when we reduce people to models?”Sep 20, 2021Sep 20, 2021
observe.converseWTF is an Experience?Experience is that gut feeling you’re left with after a slew of activities and interactions with a particular brand, business, service…Aug 30, 2021Aug 30, 2021
