Olga B – Medium

Olga B

Olga B

UX or Marketing? Strategy before Tactics.

Problem: “My site doesn’t sell”. A basic checklist to tackle the problem cost-effectively.

Jan 17

UX or Marketing? Strategy before Tactics.

Jan 17

Olga B

Proper hammering with a microscope: Oversimplification in UX Research

UX Research is being reduced to practicing only one thing: hammering, by using one tool only, the usability test, a.k.a. the microscope.

Apr 27, 2022

Proper hammering with a microscope: Oversimplification in UX Research

Apr 27, 2022

Olga B
in
UX Collective

Divergent thinkers learn design process

This case study may be interesting for you if you are a convergent or a divergent thinker

Jun 3, 2020

Divergent thinker learning design process based on the storyline from “The Lion King” (1994, ©Disney)

Jun 3, 2020

Olga B

Retrospecting Webinars for Onboarding to Digital Products.

and why it worked for us.

May 20, 2020

Retrospecting Webinars for Onboarding to Digital Products.

May 20, 2020

Olga B

How ‘Don’t’, ‘Cannot’ and ‘Never’ Construct Our Reality.

Take a moment and don’t think of an elephant.

Dec 20, 2019

How ‘Don’t’, ‘Cannot’ and ‘Never’ Construct Our Reality.

Dec 20, 2019

Olga B
in
UX Collective

Interviews in UX: learnings of a practical idealist

Have you had conversations when someone is just waiting for you to stop talking, so it is their turn to speak? Has it happened to you…

Nov 7, 2019

Interviews in UX: learnings of a practical idealist

Nov 7, 2019

Olga B

Scenic Feature for Google Maps_Use Case

In the week 4 of the UX/UI design bootcamp, we were asked to develop a prototype of a feature for an existing app. We had a week to create…

Sep 29, 2019

Scenic Feature for Google Maps_Use Case

Sep 29, 2019

Olga B

Things that Work and Not So Much

Below there are examples of good and bad design that I encountered in my everyday life and a usability principle that the example violates…

Jul 30, 2019

Jul 30, 2019

Olga B

Design Process: Create a Feature for UrbanGo App

This post is meant to present the results of Challenge1 in the UX/UI Design Bootcamp (preWork) at the Ironhack School (Berlin). Challenge…

Jul 25, 2019

Design Process: Create a Feature for UrbanGo App

Jul 25, 2019

Olga B

Olga B

UX Researcher/Practical idealist/Linguist. I’m passionate and optimistic about us humans and (de)sign. My drivers are creativity, collaboration, and learning

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