OlivierAdTech — Opti Yield calculates 1,000,000 dynamic price floors every dayIn order to maximize profits, publishers need to implement price floors as part of their new pricing strategies. But how can companies…Mar 2, 2023Mar 2, 2023
Olivier[Free Webinar] AI-Based Dynamic Flooring: Secure a new source of revenueEconomic crisis, bid shading, lack of resources, market complexity…Publishers are facing many challenges this new year and technologies on…Jan 17, 2023Jan 17, 2023
OlivierWhen applying dynamic price floors for ads yield optimization, you need a control group.Programmatic ad inventory is a powerful asset for boosting publisher earnings. Solutions such as Opti Yield, offering dynamic floor price…Jan 17, 2023Jan 17, 2023
OlivierWhat to know about dynamic price floors for publisher ads?A price floor is the price of an auction below which you are not allowed to bid. Since Google Ad Manager switched to the first-price…Dec 9, 2022Dec 9, 2022
Olivier6 questions to ask when choosing a dynamic pricing floor technology for publisher adsYou are a publisher who wants to move and activate dynamic floor prices on your inventory. As this is a hot topic with the upcoming crisis…Dec 8, 2022Dec 8, 2022
OlivierAd yield | Dynamic Price Floors + Second call = even more revenueNow, with the crisis setting in, publishers are worried about the depreciation of their ad inventory. Less demand, more price pressure…Nov 29, 2022Nov 29, 2022
OlivierDynamic price floors for publishers: Google Ad Manager, SSPs, revenue increase, reportsDynamic price floors are the hot solution for publishers to challenge SSPs and advertisers to extract real value from their inventory. It…Nov 10, 2022Nov 10, 2022
OlivierAds dynamic flooring for publishers: Free webinar, privacy focus, offensive approach, knowledge…Here we focus on the following topics:Oct 26, 2022Oct 26, 2022
OlivierDynamic price floors at DMexco 2022, first feedbackLast week, part of the Opti Yield team had the chance to attend the DM-EXCO 2022 trade show in Cologne, Germany. It was the first show for…Sep 29, 2022Sep 29, 2022
Olivier10 Lessons Learned from the First Weeks of Use of Dynamic Price Floor Optimization with Dozens of…Opti Yield is a standalone solution for automated ad yield optimization for publishers. Opti Yield is based on many elements such as…Sep 13, 2022Sep 13, 2022