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Olivier

Olivier

AdTech — Opti Yield calculates 1,000,000 dynamic price floors every day

In order to maximize profits, publishers need to implement price floors as part of their new pricing strategies. But how can companies…

Mar 2, 2023

AdTech — Opti Yield calculates 1,000,000 dynamic price floors every day

Mar 2, 2023

Olivier

[Free Webinar] AI-Based Dynamic Flooring: Secure a new source of revenue

Economic crisis, bid shading, lack of resources, market complexity…Publishers are facing many challenges this new year and technologies on…

Jan 17, 2023

[Free Webinar] AI-Based Dynamic Flooring: Secure a new source of revenue

Jan 17, 2023

Olivier

When applying dynamic price floors for ads yield optimization, you need a control group.

Programmatic ad inventory is a powerful asset for boosting publisher earnings. Solutions such as Opti Yield, offering dynamic floor price…

Jan 17, 2023

When applying dynamic price floors for ads yield optimization, you need a control group.

Jan 17, 2023

Olivier

What to know about dynamic price floors for publisher ads?

A price floor is the price of an auction below which you are not allowed to bid. Since Google Ad Manager switched to the first-price…

Dec 9, 2022

What to know about dynamic price floors for publisher ads?

Dec 9, 2022

Olivier

6 questions to ask when choosing a dynamic pricing floor technology for publisher ads

You are a publisher who wants to move and activate dynamic floor prices on your inventory. As this is a hot topic with the upcoming crisis…

Dec 8, 2022

6 questions to ask when choosing a dynamic pricing floor technology for publisher ads

Dec 8, 2022

Olivier

Ad yield | Dynamic Price Floors + Second call = even more revenue

Now, with the crisis setting in, publishers are worried about the depreciation of their ad inventory. Less demand, more price pressure…

Nov 29, 2022

Ad yield | Dynamic Price Floors + Second call = even more revenue

Nov 29, 2022

Olivier

Dynamic price floors for publishers: Google Ad Manager, SSPs, revenue increase, reports

Dynamic price floors are the hot solution for publishers to challenge SSPs and advertisers to extract real value from their inventory. It…

Nov 10, 2022

Dynamic price floors for publishers: Google Ad Manager, SSPs, revenue increase, reports

Nov 10, 2022

Olivier

Ads dynamic flooring for publishers: Free webinar, privacy focus, offensive approach, knowledge…

Here we focus on the following topics:

Oct 26, 2022

Ads dynamic flooring for publishers: Free webinar, privacy focus, offensive approach, knowledge…

Oct 26, 2022

Olivier

Dynamic price floors at DMexco 2022, first feedback

Last week, part of the Opti Yield team had the chance to attend the DM-EXCO 2022 trade show in Cologne, Germany. It was the first show for…

Sep 29, 2022

Dynamic price floors at DMexco 2022, first feedback

Sep 29, 2022

Olivier

10 Lessons Learned from the First Weeks of Use of Dynamic Price Floor Optimization with Dozens of…

Opti Yield is a standalone solution for automated ad yield optimization for publishers. Opti Yield is based on many elements such as…

Sep 13, 2022

10 Lessons Learned from the First Weeks of Use of Dynamic Price Floor Optimization with Dozens of…

Sep 13, 2022

Olivier

Olivier

Leading Opti Yield : automated ad yield optimization for #AdTech so that content publishers can make a better living from their talent. Team Opti Digital -

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