OMRMegatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of…How, and why, Instagram, Pinterest, Google & Co. aim to make on-platform shopping possible.Jun 17, 2019Jun 17, 2019
OMRinThe StartupThis Danish lawmaker grabs votes, where others grab themselves — on pornhub.Joachim B. Olsen ran ads on pornographic sites to excite his base and win votes. The idea is neither entirely new nor his alone.Jun 4, 2019Jun 4, 2019
OMRAmazon’s cutthroat advertising tactics could cause merchant margins to crashWhen it comes to maintaining visibility for brands and merchants active on Amazon, purchasing ads is a must. But not only has the price of…May 27, 2019May 27, 2019
OMRThe future? The blueprint? Or a scam? — What is Initiative Q?“Initiative Q is an attempt by ex-PayPal guys to create a new payment system — There’s nothing to lose but if this payment system becomes…Nov 12, 20183Nov 12, 20183
OMRThe scoop on the “drop: where did the latest marketing strategy come from and how does it work?Is there a bigger boost to a brand’s reputation and popularity than throngs of customers queuing up around the block just to have a chance…Oct 30, 2018Oct 30, 2018
OMRJunk pages rip off Instagram verbatim; resulting in millions of reachThe KPIs are of course killer: 7.5 million, 3.4 million and 2.8 million impressions. Pages that do nothing more than steal and publish…Oct 4, 20181Oct 4, 20181
OMRChina’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar…Approximately EUR 15.8 billion in market volume, influencer training camps and virtual influencers. The Chinese influencer-marketing…Sep 25, 2018Sep 25, 2018
OMRShots fired in war against name-brand productsSellers complain about listings being co-optedSep 5, 20181Sep 5, 20181
OMRWhat US hip-hop could learn from the German rap game.German hip-hop. Not something your standard Yank, Brit or Aussi generally takes note of. But when it comes to promotion, there are some…Aug 30, 20181Aug 30, 20181
OMRHow one Lego-lover merged online with offline.The cush IT job at a employment company Monster soon became a drag for Thomas Panke. Serendipitously, he discovers the potential of retail…Aug 21, 2018Aug 21, 2018