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Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of…

How, and why, Instagram, Pinterest, Google & Co. aim to make on-platform shopping possible.

Jun 17, 2019

Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of…

Jun 17, 2019

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The Startup

This Danish lawmaker grabs votes, where others grab themselves — on pornhub.

Joachim B. Olsen ran ads on pornographic sites to excite his base and win votes. The idea is neither entirely new nor his alone.

Jun 4, 2019

This Danish lawmaker grabs votes, where others grab themselves — on pornhub.

Jun 4, 2019

OMR

Amazon’s cutthroat advertising tactics could cause merchant margins to crash

When it comes to maintaining visibility for brands and merchants active on Amazon, purchasing ads is a must. But not only has the price of…

May 27, 2019

Amazon’s cutthroat advertising tactics could cause merchant margins to crash

May 27, 2019

OMR

The future? The blueprint? Or a scam? — What is Initiative Q?

“Initiative Q is an attempt by ex-PayPal guys to create a new payment system — There’s nothing to lose but if this payment system becomes…

Nov 12, 2018

The future? The blueprint? Or a scam? — What is Initiative Q?

Nov 12, 2018

OMR

The scoop on the “drop: where did the latest marketing strategy come from and how does it work?

Is there a bigger boost to a brand’s reputation and popularity than throngs of customers queuing up around the block just to have a chance…

Oct 30, 2018

Oct 30, 2018

OMR

Junk pages rip off Instagram verbatim; resulting in millions of reach

The KPIs are of course killer: 7.5 million, 3.4 million and 2.8 million impressions. Pages that do nothing more than steal and publish…

Oct 4, 2018

Junk pages rip off Instagram verbatim; resulting in millions of reach

Oct 4, 2018

OMR

China’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar…

Approximately EUR 15.8 billion in market volume, influencer training camps and virtual influencers. The Chinese influencer-marketing…

Sep 25, 2018

China’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar…

Sep 25, 2018

OMR

Shots fired in war against name-brand products

Sellers complain about listings being co-opted

Sep 5, 2018

Sep 5, 2018

OMR

What US hip-hop could learn from the German rap game.

German hip-hop. Not something your standard Yank, Brit or Aussi generally takes note of. But when it comes to promotion, there are some…

Aug 30, 2018

What US hip-hop could learn from the German rap game.

Aug 30, 2018

OMR

How one Lego-lover merged online with offline.

The cush IT job at a employment company Monster soon became a drag for Thomas Panke. Serendipitously, he discovers the potential of retail…

Aug 21, 2018

How one Lego-lover merged online with offline.

Aug 21, 2018

OMR

OMR

Everyone knows (eventually) which companies are successful. We report on the marketing strategies that pushed these companies and brands to the top on OMR.com.

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