How to improve your portfolio as a graphic designer.
In search of a successful designer.
“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service” ( Dan Brown).
It is not of total ignorance, that at present a loud competition in the world of the graphic design to say it of a most specific way and exists, so that you refer to the digital design or multimedia, thanks to the growth and on offer that you show up in the middle virtual.
But you are not enough with having the knowledge only, many designers perhaps in the enthusiasm of simply making money rapidly (thing that is not altogether bad), they forget on the way over that many variables that as a whole they will allow them to not only to be acknowledged exist, but also generating the entrances that they deserve.
You play in order to get to this point an important paper the organization of a portfolio that be the letter of introduction and that key that open the doors of the success in this more and more competitive world.
Therefore we shared with you some pieces of advice that can help to visualize them and to give life to that portfolio of work.
- In the first place and as you must recognize important aspect like designer, having at clearing the capabilities that you possess, your strong points and limitations, you are a designer and as such you must recognize the importance and nature of your profession. You are a creator like designer and as such you are in the capability to join all of pieces and ideas that be a part of each project combining what’s esthetic with the professional value.
“A designer is a planner with an aesthetic sense” (Bruno Munari). - Being creative, is fundamental part of this process, thinking that your project prove to be interesting for your possible customers, no forgetting that creativity must remain always latent, therefore, don’t design to get out of a fix or because there was not another option, remember what you do must have always a purpose.
- It is important for you to take the impact into account or the result that you look for your projects, as much as possible, this must be the most professional possible, it is not enough only with taking care of the esthetic aspect, but fulfill those standards that demand you the design to professional level, think that sometimes simple designs but good planned and organized they can become big investments.
- Having a vision or projection for your work, we know what’s difficult that is to invent something or to create something new, in fact, if we examined a moment, very much of what we know right now the industrial is ready, to level, level of technology, we can think that it is impossible to go too far, however the human being has the capacity to get better and to surpass his own creations and inventions although they be details that add to a project, if nobody else took notice , that detail can generate the success.
“Everything is designed. Few things are designed well” (Brian Reed). - Like designer, you must be one step ahead and maintaining the mind and the eyes open, ad hoc you learn from what’s real, what’s quotidian, since the design is present at all that you observe, in order to quote an example, in the meantime you go from in automobile the house to work or it can happen than while you take a coffee you begin to find out about the details that offer you the distribution of the place that they can oxygenate you in the search of ideas, the presentation of the letter, the logo, the design of the napkins, details. In addition and if still you need more inspiration in internet you can find a sea of ideas and professional people that can feed your projects, now we are talking, without need to cheat or to plagiarize, simply you observe, get inspired, believe, improvement solves and offers a professional serious and reliable product.
Remember than to begin with you must get in line to being recognized like professional with character and with a lot of discipline in what you do in front of everything and thinking provided that at your field you are better than the other ones and never stagnating in a very possibility, remember that although everything right now had been done, always there will be a detail that become your window to success.
Soon we will be talking about ideas that can help to organize a portfolio of work.
by Orlando Castellar, editorial adviser, writer of essays and articles about the world of graphic design, follow him on @orlando2501
