Dean MattingleyinOwen Health BlogThe Pharma Multi-Channel Marketing Maturity Assessment ToolIf you have a nagging feeling that your pharma multi-channel marketing isn’t where it should be, you need our MCM Maturity Assessment Tool.Oct 3, 2017Oct 3, 2017
Dean MattingleyinOwen Health BlogA Pharma Brand Planning and Multi-channel Marketing MethodologyDiscover, Define, Design and DevelopSep 21, 2017Sep 21, 2017
Dean MattingleyinOwen Health BlogIs your content good enough to power your pharma multi-channel marketing?Pharma brand marketers need to understand ‘Content Shock’ and how to respond with effective content marketing strategies.Sep 1, 2017Sep 1, 2017
Dean MattingleyinOwen Health BlogGrowth Hacking for Pharma MarketingHave you heard the news? Growth hacking is the new marketing.Jul 27, 2017Jul 27, 2017
Dean MattingleyinOwen Health BlogPharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’Why ‘pull and push’ are not synonyms for ‘inbound and outbound’.Jul 26, 2017Jul 26, 2017
Dean MattingleyinOwen Health BlogThe Pharma Multi-channel Marketing Maturity ModelPharma Brand Managers need to be able to gauge how well they’re developing their multi-channel marketing capabilityJul 24, 2017Jul 24, 2017
Dean MattingleyinOwen Health BlogThe Periodic Table of Pharma Multi-channel Marketing 2017One-page overview of all the elements of a Pharma Multi-channel Marketing PlanJul 17, 2017Jul 17, 2017
Dean MattingleyinOwen Health BlogSee the world through the eyes of patientsIntroducing Therapeutic Perception Maps and why pharma brand marketers urgently need themJul 7, 2017Jul 7, 2017
Dean MattingleyinOwen Health BlogLearn how to create a successful pharma multi-channel marketing strategy and planHave you noticed how everyone’s got a slightly different take on pharma multi-channel marketing? You’ll hear views about how it can turn…Jul 6, 2017Jul 6, 2017
Dean MattingleyinOwen Health BlogOnly a competitor-beating pharma brand strategy is good enough.A great brand strategy has the potential to capture the full commercial value from a product.Jul 4, 2017Jul 4, 2017
