Ina Toncheva – Medium

Ina Toncheva

Ina Toncheva

How Social Media Help My Creative Process

I’m not a stranger of the side effects of social media. Nevertheless social media also help my creative process. Here’s how.

Apr 19, 2020

How Social Media Help My Creative Process

Apr 19, 2020

Ina Toncheva

Your Content Marketing Doesn’t Start with the Content

Take the first step to implementing SEO in your content marketing process — find how users search and choose the right keyword and angle

Apr 18, 2020

Your Content Marketing Doesn’t Start with the Content

Apr 18, 2020

Ina Toncheva

Digital Marketing in Times of Crisis — A Practical Guide

Which are the digital marketing tactics to use during the coronavirus pandemic? It’s not a time to freeze. It’s a time to nurture & invest.

Apr 8, 2020

Digital Marketing in Times of Crisis — A Practical Guide

Apr 8, 2020

Ina Toncheva

Image Recognition Trends in 2020

The image recognition market is estimated to reach USD 38.9 billion by 2021, compared to USD 15.9 billion in 2016 — more than 100%…

Dec 16, 2019

Image Recognition Trends in 2020

Dec 16, 2019

Ina Toncheva

How Retailers Use Visual Search To Gain Competitive Advantage

As computer vision AI evolves and computers start “to see and understand” images better, visual search implementation and usage is growing…

May 15, 2019

How Retailers Use Visual Search To Gain Competitive Advantage

May 15, 2019

Ina Toncheva

Why Tech Companies Need T-Shaped Marketers on Their Teams

The lines between marketing, product, UX, and sales are dissolving in the technology companies today. The growth hacking mindset requires…

Apr 19, 2019

Why Tech Companies Need T-Shaped Marketers on Their Teams

Apr 19, 2019

Ina Toncheva

Why Do We Need a Holistic Approach to Digital Marketing?

From Mad Men-style creative magic to marketing technology stack, marketing is undergoing its digital transformation. Marketers today need…

Nov 1, 2018

Why Do We Need a Holistic Approach to Digital Marketing?

Nov 1, 2018

Ina Toncheva
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Cryptolinks

My Experience with Adding Bitcoin Payment to My Website

A few months ago, while redesigning my online store, I decided the timing was good to add bitcoin payment option. Cryptocurrency has long…

Nov 27, 2017

My Experience with Adding Bitcoin Payment to My Website

Nov 27, 2017

Ina Toncheva

You’re in the Experience Business — or Out of Business: Lessons from Adobe Summit EMEA 2016

If digital marketing once was about bringing your brand to the web, today it’s a complex blend of multi-touch, multi-screen, physical…

Jun 20, 2016

Jun 20, 2016

Ina Toncheva

Become Part of the Web of Apps

Developers’ Tricks to Increase Mobile App Engagement

Nov 19, 2014

Become Part of the Web of Apps

Nov 19, 2014

Ina Toncheva

Ina Toncheva

Marketer with a long history of driving product adoption and growth in digital environment. Co-Founder of https://theindigitals.com/

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