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The Adobe 99U conference tries to shift the focus from idea generation to idea execution. This project evaluates the existing conference website with different UX tools, identifies usabilities problems, and propose a solution.

My Role

I led the complete process from research to the Hi-Fi wireframes of the website. This process included understanding where 99U conference comes from, researching about the target audience, how the platform works and organizes the content, testing the wireframes, and designing the final product. This project was developed in five days.

Research

The questions in the Survey were the following:

  • What’s the most important thing for you at…


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Siemens Mobility is making changes to the office’s infrastructure, re-organizing them in a way that employees can bring their children with them, creating a harmonious space where children can be entertained in their parent’s workspace.

The new offices will include furniture, toys, and other amenities for the children. One of the projects they had in mind to include was an app, where the children can learn more about where their parents work and what the company does.

This was the Ironhack Berlin UX/UI Bootcamp Final Project for Siemens Mobility. …


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A pain that Netflix users have these days is getting lost searching on “My List.” They complain about taking too long to select a movie there. Here we will propose a solution.

At Ironhack’s UX/UI program, we had a new challenge every week. One of them was to create a feature for an existing app. In my case, Netflix was the chosen one.

This was a solo project, so I led the complete process from Research to Hi-Fi Wireframes. From understanding how the existent Netflix platform works and organizes the content, testing, and refining the user’s paths to a more…


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Ironhack Berlin Week One Wicked Project

One of the biggest problems today is climate change. The Greenhouse effect is causing severe impacts, and one of the things we can do is Transport Less (less use of fossil fuel). Food is transported overseas by demand. The consumption of their local products by each community could help a lot to the environment, and also help the farmers to continue pursuing agriculture. Consuming what is on the season, and local (sorry for the all worldwide avocado lovers) is one of the solutions with more impact.

On the first week of Ironhack Berlin, we…


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The University of Virginia is also known as U.Va., UVA or Mr. Jefferson’s University is a public university located in Charlottesville, Virginia, founded by Thomas Jefferson. It is the only American university designated as a World Heritage Site.

Here we are going to make a Usability Test if their Website and see how the Information Architecture is working for the users.

Who is the target of the website?

Well, the target its quite huge because should include undergraduate and postgraduate students or candidates (18–35 y), plus teachers (25–65y), parents or grandparents (40–85y), investors, fans, and any other person that may be just going to the website for…


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About the Client

The Whole Bank motto is bringing innovative solutions to its customers for managing and saving money. The bank has been finding that customers have different kinds of problematic situations when they have to pay when traveling.

Let’s talk to users about payment on traveling experiences

Our target where users who travel, and had faced problems of payment in a city/country that is not where they live. So these questions were made:

  • How you organize/handle a budget for a trip/travel?
  • How do you pay normally in this new city? Why?
  • Had you any problems paying in this trip/travel/city?
  • Why this was an uncomfortable situation?


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In Art School how to take notes was not part of the class. So Mike Rohde’s Manual of Visual Sketching was kind of Epiphany.

I’m one of those persons who kept a manual Monthly Planner, where I wrote in “medical writing” (because of it’s hard to understand for other people, even for myself sometimes…) everything I have to do in a day, week and month. It’s a gratifying feeling to cross out stuff in a list, stuff that is already done…

But, even coming from an Art School, where you are supposed to handle concepts, and concretize visual ideas in an understandable way, we never had a class of “Taking Notes”.

The closest practice I did relate to Visual Note Taking, was when started…

Paolat De la Cruz

Caribbean UX / UI designer with branding and editorial design background working in Europe —

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