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Tonya Parker

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Tonya Parker

For love or money: What motivates modern consumer loyalty and keeps your customers coming back to…

After years of disruption, consumer brands are regrouping and focused on customer retention to support their growth strategies. But they’re…

Jun 15

For love or money: What motivates modern consumer loyalty and keeps your customers coming back to…

Jun 15

Tonya Parker

IS THAT A FAQ? USE QUESTION AND ANSWER BLOGS TO GROW TRAFFIC AND EARN CUSTOMERS’ TRUST

Answering prospects’ and customers’ questions on your blog demonstrates your authority, reduces friction on their path to purchase and can…

Jun 15

IS THAT A FAQ? USE QUESTION AND ANSWER BLOGS TO GROW TRAFFIC AND EARN CUSTOMERS’ TRUST

Jun 15

Tonya Parker

Finding Focus: How to Preserve Your Team’s Productivity in An Always-On World

Modern teams are diverse and dispersed, hyper-connected, cross-departmental, and always-on. They’re supported by a range of communication…

Jun 15

Finding Focus: How to Preserve Your Team’s Productivity in An Always-On World

Jun 15

Tonya Parker

An expensive problem for the online fashion industry: Too many returns

Online merchants have a costly problem. The costs associated with returns, especially of apparel, cut retailers’ margins and create waste.

Jul 11, 2020

An expensive problem for the online fashion industry: Too many returns

Jul 11, 2020

Tonya Parker
in
Zest.is

CMOs’ February Social Media Catch-up: A Lemony, Actionable Summary

A look at what happened in social media in February

Mar 14, 2019

CMOs’ February Social Media Catch-up: A Lemony, Actionable Summary

Mar 14, 2019

Tonya Parker
in
Zest.is

6 SEO strategies that CMOs should know for 2019

A part of the Zest 2019 Executive Marketing Strategies Series

Feb 26, 2019

6 SEO strategies that CMOs should know for 2019

Feb 26, 2019

Tonya Parker
in
Zest.is

7 content marketing strategies executives will use in 2019 (according to the Zest tribe)

The predictions are in. What does the Zest tribe say about the future of content marketing?

Dec 19, 2018

7 content marketing strategies executives will use in 2019 (according to the Zest tribe)

Dec 19, 2018

Tonya Parker
in
Zest.is

7 executive marketing strategies that you’ll use in 2019 (according to the Zest tribe)

7 top marketing strategies plus lemony lessons from 16 articles representing the best of the Zests, all tied up in a pretty package for…

Nov 28, 2018

7 executive marketing strategies that you’ll use in 2019 (according to the Zest tribe)

Nov 28, 2018

Tonya Parker
in
Zest.is

What makes content Zest-worthy? Here’s a guide

Discover how the Zest tribe identifies the content that marketing professionals need to read.

Oct 17, 2018

What makes content Zest-worthy? Here’s a guide

Oct 17, 2018

Tonya Parker

BECOMING YOUR BOOK’S NUMBER ONE SALESPERSON

You have a book. But do you have a plan?

Jul 28, 2018

BECOMING YOUR BOOK’S NUMBER ONE SALESPERSON

Jul 28, 2018

Tonya Parker

Tonya Parker

I'm a critical thinker with the heart of a rebel. Never stop learning; it keeps you young. Freelance writing via Parker Content, LLC.

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