Why authenticity matters in marketing (and life)
The word “authentic” is the term that marketers and brand managers are really rallying behind lately.
However, the word is often used incorrectly. Ironically, in a non-authentic way.
I love baseball. While I haven’t played in years, I still like to keep up with the game, watch my favorite teams (#RollTribe) and occasionally play in a softball league or pickup game. There is something about the game that I always enjoyed — it’s a team sport where each player’s impact on the…