Paul Langlois-MeurinneConsumer Goods Distribution / Route to Market Structure: an overviewIn this article, we want to lay out the differences between the various distribution models that manufacturers and consumer goods brands…Nov 16, 20201Nov 16, 20201
Paul Langlois-MeurinneAfrica FMCG Distribution GlossaryAs a company focus on distribution management in Africa, we found it could be useful to gather on a single page the definition of the main…Jan 5, 20191Jan 5, 20191
Paul Langlois-MeurinneReading the GSMA report on the future of Mobile Money Agent Distribution NetworksThe GSM Association (GSMA) is the industry body of all mobile operators across the world. Through its Mobile Money Programme it publishes…Aug 26, 2018Aug 26, 2018
Paul Langlois-MeurinneHow to break into Africa: Hallmarks of success highlighted by the BCGIn recent years, Africa has become the beckoning land of opportunity with scores of international companies trying to break into the…May 24, 2018May 24, 2018
Paul Langlois-MeurinneWhat does it take to thrive in Nairobi’s Silicon Savannah?A few days ago we had a team from French 2 TV station visit our offices in Nairobi. They were curious about how Optimetriks has gotten…May 18, 2018May 18, 2018
Paul Langlois-MeurinneField Force Management & Distribution Inefficiencies “The Kiosk Diaries” — Part 2We have had three very busy weeks at Optimetriks, meeting potential clients and figuring out the main challenges they face, and how our…Apr 27, 2018Apr 27, 2018
Paul Langlois-MeurinneUnderstanding Traditional Trade “The Kiosk Diaries” — Part 1It is midday on Thursday the 29th of March, residents across Nairobi are getting ready for Easter celebrations, but my colleague, Diana…Apr 5, 2018Apr 5, 2018
Paul Langlois-MeurinneWhy inefficiencies in distribution translate into more expensive prices for African consumersIn Nairobi, a capital city in a country where agriculture employs over 50% of the population, a litre of milk or a kg of potatoes at the…Mar 23, 2018Mar 23, 2018
Paul Langlois-MeurinneOptimetriks selected in the iHub Accelerator Program “Traction Camp”We are happy to announce that Optimetriks has been selected in the second cohort of the start-ups selected to take part in the accelerator…Mar 12, 2018Mar 12, 2018
Paul Langlois-MeurinneAfrica FMCG distribution challenges : reading the Nielsen reportDriven by Africa’s burgeoning middle class, demand for consumer goods and services in Africa is expected to skyrocket in the next decade…Mar 6, 2018Mar 6, 2018
