Paul SearsOvercoming Implicit Bias: Let’s Start Training People the Right WayIn today’s wild business environment, everyone in an organization needs to feel at ease sharing their good, bad and ugly ideas. Yet…Feb 29Feb 29
Paul SearsCognitive Behavioral Therapy as an Innovation Tool? Yes — it Works!Innovation flourishes in diverse environments where individuals feel empowered to share their ideas freely. Unfortunately, too often in…Feb 28Feb 28
Paul SearsUn-breaking the Broken Brainstorm: Spotting The 5 Worst FormatsBrainstorming should be a fertile ground for limitless creativity and rapid innovation, but sadly not all brainstorms achieve this goal…Feb 28Feb 28
Paul SearsThrough The Looking Glass: Behind the Scenes of the Allison rebrandA friend and senior marketer recently thanked me for serving as a mirror in which her team could truly see themselves as an organization…Sep 19, 2023Sep 19, 2023
Paul SearsFacepalm: What the Actual X?Like every other brand marketer, I woke up July 24 to Twitter becoming X. Like many, I sat there in my pajamas, legs dangling over the edge…Aug 14, 2023Aug 14, 2023
Paul SearsThe Love Triangle: How Celebrity Spirits Brands Align Values 3 WaysI feel like every time I see a new celebrity’s marketing scheme pop up in the headlines, my first reaction is skepticism… “Stay in your…Aug 14, 2023Aug 14, 2023
Paul SearsThe Power Brand Formula: Relevant + V.I.T.A.L. = DynamicNovember 2022Aug 13, 2023Aug 13, 2023
Paul SearsThinking of Rebranding? Why Tapping the PR Agency Might be a Better Bet.Call me a late bloomer. It may have taken me a little longer than other folks, to find my passion. Over the past 20 years I’ve played many…Aug 13, 2023Aug 13, 2023
Paul SearsWinter is Coming — It’s Time to Tend the Roots of the BrandSeptember 2022Aug 13, 2023Aug 13, 2023
