Paul SearsOvercoming Implicit Bias: Let’s Start Training People the Right WayIn today’s wild business environment, everyone in an organization needs to feel at ease sharing their good, bad and ugly ideas. Yet…3 min read·Feb 29, 2024----
Paul SearsCognitive Behavioral Therapy as an Innovation Tool? Yes — it Works!Innovation flourishes in diverse environments where individuals feel empowered to share their ideas freely. Unfortunately, too often in…4 min read·Feb 28, 2024----
Paul SearsUn-breaking the Broken Brainstorm: Spotting The 5 Worst FormatsBrainstorming should be a fertile ground for limitless creativity and rapid innovation, but sadly not all brainstorms achieve this goal…4 min read·Feb 28, 2024----
Paul SearsThrough The Looking Glass: Behind the Scenes of the Allison rebrandA friend and senior marketer recently thanked me for serving as a mirror in which her team could truly see themselves as an organization…6 min read·Sep 19, 2023----
Paul SearsFacepalm: What the Actual X?Like every other brand marketer, I woke up July 24 to Twitter becoming X. Like many, I sat there in my pajamas, legs dangling over the edge…5 min read·Aug 14, 2023----
Paul SearsThe Love Triangle: How Celebrity Spirits Brands Align Values 3 WaysI feel like every time I see a new celebrity’s marketing scheme pop up in the headlines, my first reaction is skepticism… “Stay in your…4 min read·Aug 14, 2023----
Paul SearsThe Power Brand Formula: Relevant + V.I.T.A.L. = DynamicNovember 20224 min read·Aug 13, 2023----
Paul SearsThinking of Rebranding? Why Tapping the PR Agency Might be a Better Bet.Call me a late bloomer. It may have taken me a little longer than other folks, to find my passion. Over the past 20 years I’ve played many…4 min read·Aug 13, 2023----
Paul SearsWinter is Coming — It’s Time to Tend the Roots of the BrandSeptember 20224 min read·Aug 13, 2023----