Typefaces are present everywhere around us. Look around right now and you will see a minimum to 2 different typeface. I have always been fascinated with typographies be it the pizza box covers or the eclectic neon light signs often spotted at the cool local store.
I will be documenting a couple of typefaces that have stood out in the history of design. What else could be better than documenting “Futura” as the first typeface to begin with!
Look and feel: Futura has an appearance of efficiency and forwardness
Story: Futura’s become a favorite font of hipsters, recognizable everywhere from Stanley Kubrick and Wes Anderson movies to Volkswagen logo to your local gourmet hot dog company. It started as an idealistic German’s vision for the future of type — at least until the Nazis made other plans.
Burke reveals how Renner and his design became surprisingly controversial once the Nazis began to exert control over German culture.
Fortunately, Futura’s design helped it transcend its national origin and tumultuous political climate, becoming a font that represented not only the forefront of design, but the entire planet Earth. Futura didn’t just signal the future — it also made history.
It’s the only font that has not only travelled all the way from Germany to around the globe but has also landed on the moon.
Commonly seen: Nike, Louis Vuitton, Swiss Air, IKEA, Vanity Fair, Vogue to name a few.
P.S.: This is my first ever attempt at graphic design. To know how it started, read up about it here.
