The Founder Story
The 4 types of stories from Stories That Stick
This is Part 2 of my review of Stories That Stick : How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall. You can find Part 1 here and Part 3 here.
After reading Kindra Hall’s illuminating Stories That Stick, I knew a simple review would not work. There is so much information in this book that I want to share (without giving away all of Hall’s best stuff, of course). Even if you don’t have your own business, Stories That Stick can broaden your perspective of the value of storytelling. And if you’re a writer, you really want to hear about these four types of stories. This is a whole new way to think about narrative that you won’t find in your usual books about writing.
Note: This post contains affiliate links. But I also just really liked this book.
First, to recap the basics of Stories That Stick: “With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.”
