The presence of scarcity is the essence of…

Ariel A. Tabaks
2 min readNov 19, 2014

I have a lovely wife but when we are together in the same room for a long time I start to pay less and less attention to her. I know it sounds quite bad, but would you agree with me, that you have had a similar situation with your spouse or loved one?

In simple words, when our “socializing” needs are filled, we subconsciously stop focusing on building the relationship. We may even become more unfriendly and irritable toward this person.

However, weird things start to happen after we suddenly hear that we might not see this loved one, for couple of days or even weeks.

Suddenly our heart might say “Wait, don’t go — stay”. Our mind translates this in simple meaning “We might lose something dear to us, do something!”

“The less there is of something the more valuable it is. The more rare and uncommon a thing the more people want it.”

This is #scarcity which is an amazing psychological response. And It does drive our actions.

To give example, we all remember that in school “smart” and naughty girls used this approach by teasing boys. They made friendship with a boy. Maybe even gave him a kiss, but then said “Mhh, I’m not interested”. Suddenly the boy got bonkers, and tried everything to get that girl.

He was hooked to the drive of scarcity.

If the boy was also smart then they both may start to play this game of teasing each other. The weird thing is that if they both play the game, they actually might come closer and develop good connection.

Scarcity drive our decisions and we don’t have control over it, but the same stands for our breathing. We can’t stop breathing, but we can learn to breathe properly.

Superb relationships usually have the element of scarcity. The idea that we might miss out, we want more and we appreciate every second spent with this person. We should learn the art of maintaining a healthy level of scarcity within every friendship.

Maintain the value of friendship by giving the best of ourselves. The best not the most.

Thanks for all your likes on Facebook, appreciate it.
Lytham St Annes

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Ariel A. Tabaks

Expectation management, expectation positioning. Fresh ideas from a 24 year old living in UK