Peter HamerFerragamo’s Visual Merchandising: The Endless CycleFerragamo’s VM captivates but feels stuck in a cycle. Explore my journey from admiration to critique, and discover what the brand needs...Aug 4Aug 4
Peter HamerInside Miu Miu’s 93% Revenue Growth: Lessons from Their Visual Merchandising StrategyDiscover how Miu Miu’s unwavering commitment to clarity and consistency in VM led to a remarkable 93% revenue growth, setting them apart…Aug 3Aug 3
Peter HamerVirginie Viard’s Exit: A Mirror to Our Patriarchal SocietyViard’s departure from Chanel only highlights the enduring patriarchal biases in society and challenges faced by women in leadership.Jun 71Jun 71
Peter HamerNegativity: Valentino, Alessandro Michele, and What Haters Will Never UnderstandLet’s dive right in and address this right away: the negative comments around Valentino’s appointment of Alessandro Michele as Creative…Mar 30Mar 30
Peter HamerBehind the Check: Burberry SS24’s Quest for ConnectionBurberry’s SS24 strategy under Lee lacks the emotional connection, risking its legacy by not evolving beyond its check.Mar 18Mar 18