Peter MacKinnonTone of Voice at NET-A-PORTER (Mr Porter)Writing a product description on Mr Porter’s site has an acid test whereby we ask “would you say it in the pub?” and, although I generally…Oct 25, 2019Oct 25, 2019
Peter MacKinnonProduct DescriptionsA quick look at how to write a product description.Feb 15, 2019Feb 15, 2019
Peter MacKinnonCategory CopyThe importance of natural content with a high word countFeb 15, 2019Feb 15, 2019
Peter MacKinnonInternal Search MicrocopyA quick solution to high search exits in ecommerceDec 6, 2018Dec 6, 2018