Phil MorettiniCan “Developer CEOs” successfully hire sales talent?The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often…Dec 1, 20161Dec 1, 20161
Phil MorettiniUsing and Optimizing Email MarketingOne of the most misunderstood tools in the Marketer’s Bag of Tricks is direct email. There’s good reason for it, of course. Everyone hates…Nov 11, 2016Nov 11, 2016
Phil MorettiniProduct Management Organizational Structure in TechTech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong…Nov 3, 2016Nov 3, 2016
Phil MorettiniinThe HelmCan Startup CEOs with a Technical Background Successfully Hire Sales Talent?The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often…Oct 27, 2016Oct 27, 2016
Phil MorettiniDo High Technology Mergers & Acquisitions Work?I was reading a while back about one of the many proposed tech acquisitions happening at any given time, a merger between two well known…Oct 19, 2016Oct 19, 2016
Phil MorettiniTechnology Strategic Partnering StrategyForming Partnerships, or Strategic Alliances, is one of the key elements that make up the business development function in technology…Oct 13, 2016Oct 13, 2016
Phil MorettiniUS Federal Government Sales TacticsWhat’s the difference between US Government sales and selling to the Commercial market?Oct 5, 2016Oct 5, 2016
Phil MorettiniStartup Fundraising StrategyAlmost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy…Sep 29, 2016Sep 29, 2016
Phil MorettiniManaging Tech Industry Channel ConflictIn my consulting practice I do a lot of work with software and hardware companies in area of channel development. One of the hardest things…Sep 22, 2016Sep 22, 2016
Phil MorettiniTechnology Company Product ManagementTech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong…Sep 13, 2016Sep 13, 2016
