Phil LivingstoneDigital Marketing — As targeting progresses, has creativity been left behind?by @phillvingstoneJun 26, 2016Jun 26, 2016
Phil LivingstoneWe need to talk about MeasurementOnline advertising has been around for 22 years and circ. 15 of these years we accepted the notion of a ‘last click’ methodology. Why? We…Jun 26, 2016Jun 26, 2016
Phil LivingstoneBots have no feelings. Humans are safe…for now.by @phillivingstoneJun 26, 2016Jun 26, 2016
Phil Livingstone5 Ways to Maintain the Culture in Your Team during ChangeThe most important thing about any company is its culture. Culture is everything. Anyone who says different is lying. Company culture is a…Jun 25, 2016Jun 25, 2016
Phil LivingstoneWhy does Digital Marketing’s Nemesis remain undefeated?We all know that the digital advertising industry has a number of deadly sins (Viewability, Ad Fraud, Ad Blocking, Brand Safety and…Jun 24, 2016Jun 24, 2016
Phil LivingstoneMarketing in a digital worldIn today’s digital world, as the saying goes, the only constant is change.Jun 22, 2016Jun 22, 2016
Phil LivingstoneWhy we need more Social CEO’sThere are a few sayings that really resonate with me ‘drinking our own champagne’ or ‘eating our own dog food’. They generally mean the…Jun 22, 2016Jun 22, 2016
Phil LivingstoneWhen did it become acceptable to use the word…’ideation'By Phil LivingstoneJun 22, 20161Jun 22, 20161