Phillip WildNew MarTech: When To Go All-InIn poker and in business, you don’t always have to make the big bet.Jul 25, 2023Jul 25, 2023
Phillip WildinG Adventures Technology5 questions to ask when starting out with email marketingWhen I was learning to play poker, I remember reading an insight which really resonated with me. The basic premise is this: you can’t…Apr 23, 2019Apr 23, 2019
Phillip WildinG Adventures TechnologyMarketing automation: maximise your return on effortWhen evaluating automated marketing campaigns, generally speaking, ROI isn’t the best measure.Sep 29, 2018Sep 29, 2018
Phillip WildinG Adventures TechnologyFrom inflexible customers journeys to engagement-based marketingCreating ‘customer journeys’ is all the rage right now. This sexy-sounding phrase describes building out a series of automated…Jul 9, 2018Jul 9, 2018
Phillip WildinG Adventures TechnologyBuilding an advanced email queue with Marketo’s Engagement ProgramsMarketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can…May 21, 2018May 21, 2018
Phillip WildinG Adventures TechnologyZapier and Webhooks: A Curious Marketer’s Best FriendUsing Zapier and Webhooks to supercharge your marketing efforts through automation.Mar 14, 2018Mar 14, 2018
Phillip WildinG Adventures TechnologyA/B Testing and Statistical Significance for MarketingHere at G Adventures, we’re becoming increasingly data-driven in our marketing. What that means is that there’s high interest from our…Feb 1, 2018Feb 1, 2018